A complete guide to helping clients master mindset, emotions and confidence

Any of this sound familiar?

You are a transformation junkie on a journey to master your mindset so you can banish negative self-talk and patterns that don’t serve you so you can fulfill your purpose!

You want to use what you learn to support others to transform their lives and you want to become a life coach but DON’T KNOW WHERE TO BEGIN or what you really need.

You want to improve your confidence and skills as a coach, but TRAINING is normally EXPENSIVE and it takes too long.

You’re tired of playing small, feeling like you’re starting from scratch or being unsure how to get your clients great results.

Or maybe you’re an existing life coach, therapist, speaker or other professional who wants to add more tools to your toolbox.

If any of this resonates with you we've got GREAT news for you...

You are SO in the right place!

A life coach training program that is as fun,
time-sensitive, and unique as you are!

What if you could have:

  • Proven, step-by-step life coaching processes you can use to guide your clients to achieve specific results and reach their goals.
  •  Short-cuts to knowledge of industry best practices, psychology, and techniques that would take you months or even years of research and study and learn. (We’ve done the work, now you can benefit from it!)
  •  PLUS get certified as a coach in 4 high-demand coaching niches (CBT, REBT, Emotional Intelligence, and Confidence), as well as receive the Master Mindset Coach Certification.

Well, you can!

Our Master MINDSET Life Coach Certification (and niche certifications) offer you all of this and MORE!

And the best part is that you get access to EVERYTHING we have developed and created over a decade of learning, coaching and teaching. WE GIVE YOU EVERYTHING—the whole she-bang. Our blood, sweat and tears, our trials and errors, the money we put into training and development, the conferences and workshops we’ve attended, and even degrees in education and psychology—you benefit from ALL OF IT!

Yasmine Naylor

I would highly recommend to anyone who would like to understand the dynamics of their thinking and to get to the core with change work. As for coaches, this one is in my toolbox, there are fabulous resources, and worksheets. I had some great self discoveries and insights which would be applicable to teach and use with your clients for their understanding of the self. Looking forward to using these tools. [The instructors are] engaging and very knowledgeable on the subject, the information is very clear and easy to follow. (p.s. not first time learning about REBT, but the way it is presented is like taking a month long course in a few days, but having the understanding of studying for a few months.) Thank you so much!

Nada Adams

These instructors are professional and very knowledgeable. I’m an advanced coach with over 14 years experience. I found this training very current and relevant for anyone wanting to become a coach. The tools provided are great and very useful to share with clients. This course was filled with tons of relevant content given by 2 heart-centered teachers. Every aspect of running a coaching business was thought of and they provided necessary tools to help you get started like a professional.

So, who are we, anyway?

We are Joeel and Natalie Rivera—your soon-to-be coach trainers! (Yes, we’re married AND work together… 24 hours a day… and we LOVE IT!) Below we’ll tell you our story, briefly… the REAL story. The one that wasn’t always easy but that lead us PERFECTLY to this place of living out our life’s purpose and creating the thriving business (and the FREEDOM that comes with it) that we always wanted! 

Joeel & Natalie

We seek to ignite a revolution of personal freedom through entrepreneurship, empowering each individual to reach their potential and fulfill their life’s purpose.

We are freedom junkies and serial entrepreneurs who empower indiepreneurs to create a purpose-driven business and fulfill their life's purpose. We specialize in teaching people how to use their gifts to make money teaching what they know and love through life coaching and online courses. Joeel has a Master’s Degree in Counseling and Education and is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness.

In 2014, when we converted our print magazine into digital format, we found we could reach an exponential, worldwide market at a fraction of the time and cost. This inspire us to officially become INFOpreneurs. Then, in 2016 we received a proverbial “kick in the pants” to go “all-in” when Joeel fell ill after traveling overseas. Unable to leave the house, they continued to teach and empower others by turning their in-person workshops, speeches and coach training programs into online courses

Today we have 300,000 students from 195 countries!

Dee Corley

You’ve also given me courage to explore how to market my skills as a coach, as well as helped me to fully embrace my confidence around my skills as a great life coach. I’ve been stuck for years, slowly growing as I practiced and helped people I know to shift and transform areas of their lives. This is what I want to do with my life, and I’m very good at it. So, I’m ready to expand my limits and learn what I yet need to learn to market myself. Again, thank you!

Sheramí Conesa

Before enrolling in Joeel & Natalie courses, I spent time and money trying to understand Life Coaching. I have enrolled in 16 of their courses and I have completed six of them. I love to receive the completion email stating they are doing the happy dance for me! What makes me keep enrolling in their courses is the feeling that I’m getting the right education. Their videos are professional, well thought and planned. All the information provided is clear, realistic and useful. The resources provided are a good guide and very helpful. They are my top instructors and a model to follow. I’m looking forward to finishing my remaining 10 courses and more to come, and of course, keep learning from the best!

Introducing the

The Master Mindset program includes 4 complimentary and in-demand niche coaching certifications.

After completing all 4 courses in the program, you will receive your Master Mindset Life Coach Certification. You’ll also receive an individual certification for each of the niche certifications, as you complete them.

How Our Programs Work:

IN THIS SELF-PACED VIRTUAL TRAINING PROGRAM we will personally walk you through everything you need to know and do in order to jump start your life coaching business!

  • Yes—that’s right—the courses are user-friendly and SELF-PACED,
    meaning you can complete them as fast or as slow as you want from the comfort of your own home (or Starbucks, or a neighbor’s house) and even in your pajamas!
  • Our programs are video-based and available 24 hours a day
    FOR LIFE, so you can access them any time. Videos are also downloadable, so if your internet connection isn’t strong, you can play them right from your computer.
  • Downloadable workbook materials
    are included that you can print out in order to complete the activities (which are the best part of the program). We also have professional workbooks available for personal use or to use with your clients. (Sample to the right)
  • The material is engaging and fun
    because we’re silly and like to have a good time! But, the videos can also be sped up if you want to take it all in and only have a short time to do it.
  • You get to join a community of like-minded coaching students
    to network and get feedback.
  • You can ask Joeel and Natalie questions
    about the course material through email or in the group forum.
  • You will receive an official certification
    for each of the individual niche coaching certifications PLUS the Master Coach certification when you’ve completed all 4 courses. You’ll also receive the official logos for each, which you can use in your marketing material however you wish.
  • You also receive a FREE listing in our coach directory
    once you’ve finished at least 1 of the niche certifications!
  • Oh, and the fact that you’ll benefit from Transformation Services, Inc’s strong reputation
    in the coaching and personal development field, our psychology-based curriculums, and the proven, effective methodologies and techniques you’ll learn (which are the EXACT methods we’ve used for years)!

We’re sure you can already see the tremendous value that we offer through our certification program…

But, if you consider that other coach certification programs cost THOUSANDS of dollars… take months (or years) to complete… aren’t as thorough… and often require continued membership payments to remain certified… then you can TRULY see the value!

We used to charge more than double for this exact same program when we used to conduct the training in person ($2,000+ plus travel and lodging).

Not to mention how much money, time and energy WE invested to gain mastery in these areas and how much time, money and headache this program will save you.

The total cost you'll pay  is only


(that's 37% off)! 

Compared to purchasing each course individually

If you're ready to sign up now, 
click "Get Certified" below.   

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Lead Instructors & Coaches

Joeel & Natalie Rivera

Joeel and Natalie Rivera are professional speakers, trainers, and coaches. Their mission is to provide tools that empower people to ignite their dreams,  unleash their potential and fulfill their purpose. Through their  company, Transformation Services, Inc., they provide digital content  publishing, online courses, and life coach training programs that act as  a catalyst for personal empowerment. Joeel  is a former psychology professor with a Master’s Degree in Counseling  and Education and is currently completing his dissertation for his Ph.D.  in Psychology, with an emphasis on happiness. Using the science of  psychology and human potential, they train leading edge entrepreneurs,  leaders, life coaches, and individuals how to master the power of their  mind and create their destiny.They  are serial entrepreneurs who challenge and inspire others to take their  power back through self-employment as INDIEpreneurs, (self-employed  freedom junkies). Between the two of them, they’ve started over a dozen  businesses, from photography to a non-profit teen coaching center, and  from an import business to a holistic virtual office. They  became INFOpreneurs in 2014 when they fully transitioned their print  magazine into digital format because they found they could reach an  exponential, worldwide market at a fraction of the time and cost. They  closed their physical offices and began converting their in-person  workshops and speeches into information products and online courses. Then, in 2015 they received a proverbial “kick in the pants” to go  “all-in” when Joeel fell ill after traveling overseas. Unable to leave  the house, they continued reach and inspire their market by creating 50  online courses in only 2 years, including digitizing their popular life  coach training programs and certifications. Today, they have served 300,000+ students from 195 countries.