Course curriculum

  • 1

    Brand Development vs. Creative Development

    • What is Brand

    • Brand vs. Creative - Introduction

    • Serving Statement

    • Our Myth Busting Agenda - Myth 1 LogoBrand

    • Our Myth Busting Agenda - Myth 2 Brand and Marketing are the Same

    • Our Myth Busting Agenda - Myth 2 Brand and Marketing are the Same Part 2

    • Our Myth Busting Agenda - Myth 3: Canva is All You Need (Colors, Fonts, Templates)

    • Best Practices Prompts Conclusion

    • Participant Mrs. C Is who I am serving too general or too broad

    • Participant Larissa: How to reach more audiences and focus on different audiences?
  • 2

    Target Audiences

    • Target Audiences - Introduction

    • Brand & Buyer - The Viable Buyer

    • Serving Statement

    • Demographics

    • Psychographics

    • Breakout One - What Demographics Do I Focus On

    • Breakout Two - Where Are My Audiences

    • Participant Larissa How do I attract higher demographics

    • Participant Kristen M.: How do I make a serving statement for 2 target audiences?

    • Participant Tonicia How to position to attract not just my target audience and keep them protected

    • Participant X How do I put it all together List of questions that my audience may have
  • 3

    Offer Development

    • Offers They Can’t Refuse

    • POT: Pre Offer Tricks

    • Big Questions

    • Big Questions Continuation

    • Get Proprietary

    • Get Proprietary Continuation + The Rule of Tickets

    • Current Conditions, First Stop or A Last Resort, Proprietary Methodology

    • Participant Question: What is the condition our client’s market is experiencing?

    • Continuation of answer for Participant Larissa I feel like what I’m putting out is not working.

    • Participant Kristen: I get frustrated with how to reach people.

  • 4

    Brand Management

    • Intro - Viable Buyer - Offers they can’t refuse - Profitable Problems

    • Brand Management (Reach, Revenue, Results)

    • Practical and Spiritual Results - Creative Check

    • Creative Check Continuation

    • Participant Question How do I shift to a more holistic stuff

    • Participant Kristen: The people I attracted were confused about the niche and what I offer.

    • Participant Question If you haven’t branded consistently before, should I rebrand with my branding colors or focus on what I’m on now

    • Becoming a Movement Maker

    • Continuation: Participant Question: I'm worried that I might drive my audience crazy if I post too much on social media.

    • There is No Failure, Do What Works for You - Conclusion
  • 5

    Wrap Up

    • Introduction - Weekly Takeaways

    • Serving Statement - Brand and Leadership

    • Continuation Brand and Leadership

    • Big Wrap Up

    • Next Steps

    • Big Wrap Up Continuation (winners, conclusion and thank you’s from participants)

    • Big Wrap up Continuation (conclusions, Thank yous and add-ons from participants)

    • Big Wrap Up (questions, replay links and next steps)

    • Big Wrap Up Continuation (conclusion)