Entrepreneur’s guide to copywriting for marketing and website copy that captures your message and converts to sales | taught by Joeel & Natalie Rivera

Are you an entrepreneur with an epic product or service but your sales just aren’t what they should be?

Do you have an important message but you feel like people just aren’t getting it… or they seem to get it but just DON’T BUY?

Do you find yourself trying to explain what you do but sometimes it just does not come across effectively?

Do you have a hard time (or feel uncomfortable) “selling” because you’re not really sure how to explain the benefits of what you offer?

Do you have a website with low or no sales?

Are you stumped about how to write effective marketing copy?

If this sounds like you, you’re not alone. Many entrepreneurs that have a fantastic product or service put a lot of time and effort into marketing but have poor results. A HUGE cause of lack of desired sales or growth is COMMUNICATION… marketing isn’t just about putting information out into the world about what you have to offer… it’s about EXPRESSING YOUR MESSAGE in a way that is both appealing and converts to sales.

This course provides proven copywriting techniques that will help you clearly communicate your message, target your market, and lead to sales. Through instructor videos and detailed PDF worksheets we’ll walk you through how to write effective marketing copy, both for print marketing material and your website.

All of our online courses are completely virtual! They consist of video instruction, with instructors Joeel and Natalie Rivera, as well as downloadable and printable PDF handouts and activities. Our courses are highly interactive and fun! Complete this program from anywhere in the world and at your own pace (and even in your pajamas if you want to!). 


You will learn how to:

  • Express your core message
  • Attract to your ideal target market
  • Establish credibility
  • Communicate the value you offer
  • Appeal to your clients’ problems and needs
  • Select powerful keywords
  • Write effective marketing copy
  • Write website copy that leads to sales
  • Master your elevator speech

Plus, we’ll go over a variety of marketing strategies you can use to get your message out there!

What will I be able to do when I've completed this course?

  • Create attention-grabbing and effective marketing materials
  • Express your message clearly and powerfully
  • Write powerful website copy that holds visitors' attention
  • Use calls-to-action to convert visitors into clients or customers
  • Feel confident expressing your message and explaining what you offer

Who is this course for?

  • Entrepreneurs, start-ups, or small business owners looking to improve your marketing effectiveness
  • Marketing professionals or the person responsible for writing marketing copy
  • Graphic or web designers wanting to use the power of copywriting

Course Syllabus

  • 1

    Introduction

  • 2

    Mastering Your Message

    • Your Life Story

      FREE PREVIEW

    • Your Life Story

    • Establishing Credibility

    • Credibility

    • What Value Do You Have To Offer

    • The Value You Offer

    • Problem Solution Equation

    • Problem Solution Formula

    • Copyrighting and Key Words

    • Keywords
  • 3

    Writing Your Marketing Copy

    • Writing Your Marketing Copy

    • Writing Your Marketing Copy

    • Your Elevator Pitch

    • Elevator Pitch

    • Writing Website Copy Part 1

    • Website Copy

    • Writing Website Copy Part 2

    • Your Manifesto

    • Manifesto
  • 4

    Get Your Message Out There and Conclusion

    • Get Your Message Out There

    • Marketing Tips

    • Conclusion

Instructor(s)

Lead Instructors & Coaches

Joeel & Natalie Rivera

Joeel and Natalie Rivera are professional speakers, trainers, and coaches. Their mission is to provide tools that empower people to ignite their dreams,  unleash their potential and fulfill their purpose. Through their  company, Transformation Services, Inc., they provide digital content  publishing, online courses, and life coach training programs that act as  a catalyst for personal empowerment. Joeel  is a former psychology professor with a Master’s Degree in Counseling  and Education and is currently completing his dissertation for his Ph.D.  in Psychology, with an emphasis on happiness. Using the science of  psychology and human potential, they train leading edge entrepreneurs,  leaders, life coaches, and individuals how to master the power of their  mind and create their destiny.They  are serial entrepreneurs who challenge and inspire others to take their  power back through self-employment as INDIEpreneurs, (self-employed  freedom junkies). Between the two of them, they’ve started over a dozen  businesses, from photography to a non-profit teen coaching center, and  from an import business to a holistic virtual office. They  became INFOpreneurs in 2014 when they fully transitioned their print  magazine into digital format because they found they could reach an  exponential, worldwide market at a fraction of the time and cost. They  closed their physical offices and began converting their in-person  workshops and speeches into information products and online courses. Then, in 2015 they received a proverbial “kick in the pants” to go  “all-in” when Joeel fell ill after traveling overseas. Unable to leave  the house, they continued reach and inspire their market by creating 50  online courses in only 2 years, including digitizing their popular life  coach training programs and certifications. Today, they have served 300,000+ students from 195 countries.