Course Syllabus

  • 1

    Marketing & Growth Plan

    • The Importance of Marketing and Planning

  • 2

    CREATING A DIGITAL MARKETING CAMPAIGN

    • Creating a Marketing Campaign

    • Creating a Marketing Campaign

    • Sales Pages

    • Sales Pages

    • Opt-In Pages

    • Opt-In Pages

    • Webinars

    • Webinars

    • Calls to Action

    • Calls to Action

    • Email Autoresponder

    • Email Autoresponder

  • 3

    MARKETING AND LEAD GENERATION STRATEGIES

    • Growing Your Email List

    • Growing Your Email List

    • Blogging

    • Online Advertising Using Facebook and Google Ads

    • Strategies Covered in Other Courses

    • More Marketing Ideas

    • Scripts to Ask for Testimonials and Referrals

    • ***RESOURCES***

  • 4

    CREATING YOUR GROWTH PLAN

    • Introduction to Planning for Success

    • Brainstorming Long Term Goals

    • Brainstorming Long-term Goals

    • Why Do You Want It

    • Why Do You Want It

    • Creating a Vision

    • Creating a Vision

    • 60 and 30 Day Plans

    • 60 and 30 Day Plans

    • Monthly Milestones

    • Monthly Milestones

    • Monthly Check-In

    • Weekly Planning

    • Weekly Plan and Ta-Da List

    • Weekly Plan Template

    • Daily Planning

    • Daily Plan

    • Overcoming Road Blocks and Setbacks

    • Road Blocks and Setbacks

    • Creating a Not to Do List

    • Not to Do List

    • Avoiding Motivation Blocks

    • Avoiding Motivation Blocks

  • 5

    WRAP-UP

    • Wrap Up

Instructor(s)

Lead Instructors & Coaches

Joeel & Natalie Rivera

Joeel and Natalie Rivera are professional speakers, trainers, and coaches. Their mission is to provide tools that empower people to ignite their dreams,  unleash their potential and fulfill their purpose. Through their  company, Transformation Services, Inc., they provide digital content  publishing, online courses, and life coach training programs that act as  a catalyst for personal empowerment. Joeel  is a former psychology professor with a Master’s Degree in Counseling  and Education and is currently completing his dissertation for his Ph.D.  in Psychology, with an emphasis on happiness. Using the science of  psychology and human potential, they train leading edge entrepreneurs,  leaders, life coaches, and individuals how to master the power of their  mind and create their destiny.They  are serial entrepreneurs who challenge and inspire others to take their  power back through self-employment as INDIEpreneurs, (self-employed  freedom junkies). Between the two of them, they’ve started over a dozen  businesses, from photography to a non-profit teen coaching center, and  from an import business to a holistic virtual office. They  became INFOpreneurs in 2014 when they fully transitioned their print  magazine into digital format because they found they could reach an  exponential, worldwide market at a fraction of the time and cost. They  closed their physical offices and began converting their in-person  workshops and speeches into information products and online courses. Then, in 2015 they received a proverbial “kick in the pants” to go  “all-in” when Joeel fell ill after traveling overseas. Unable to leave  the house, they continued reach and inspire their market by creating 50  online courses in only 2 years, including digitizing their popular life  coach training programs and certifications. Today, they have served 300,000+ students from 195 countries.