Become a Life Purpose Coach with this Certification Training

Life Purpose Coach Certification

Become a Certified Life Purpose Coach! Learn powerful tools and strategies to help your clients find their purpose | taught by Joeel & Natalie Rivera
Buy $197.00


Learn coaching industry best practices and gain valuable skills and techniques to help others discover their life purpose and apply it to their life and career.

This course provides coaches tools to help their clients capitalize on their natural talents, put their skills to good use, find the gold nuggets within their unique, authentic self, get paid to do what interests them, live a life of passion and meaning, empower their beliefs about themselves and their future, and see how it all points to a greater purpose for their lives. It also provides professional coaching tips and tools.

Not only will you gain clarity of purpose and confidence by taking this course, you can use what you learn to COACH YOUR CLIENTS as a Certified Life Purpose Coach, adding credibility to your brand and profits to your bottom line.

Having the Life Purpose Coach Certification under your belt (and the official seal on your marketing material) you'll be giving yourself the credit you deserve for the important work you do.

All of our online courses and certifications are completely virtual! They consist of video instruction, with instructors Joeel and Natalie Rivera, as well as downloadable and printable PDF handouts and activities. Our courses are highly interactive and fun! Complete this program from anywhere in the world and at your own pace (and even in your pajamas if you want to!). This course contains 8.5 hours of video and will take 10+ hours to complete.


  • Learn the techniques and tools that will help them help others find their purpose.
  • Understand and learn the psychology of what creates long term change in people
  • Utilize a proven, step-by-step system with all the materials needed to help people
    • Be able to teach what you learn with confidence
    • Increase your credibility
    • Enhance your coaching business
    • Offer new services to current clients
    • Provide workbook materials to your clients
    • Add additional sources of revenue to your bottom line


We understand this certification course is not for everyone, therefor it may not be applicable to you. So to narrow it down, this course may be for you:

  • If you have a passion to help others improve their lives
  • If you are a counselor, life coach, speaker, teacher or other professional who works with people and you want to enhance the service you provide
  • If you like to have a structure to follow and step by step system with proven results
  • If you want to be able to give clients something concrete that they can work on
  • If you are a presenter, workshop facilitator or speaker and want to add additional tools to your offerings and services
  • If you want to expand your credibility through being a certified life purpose coach


In additional to professional coaching tips and tools, this course teaches coaches how to work with their clients to:

  • CONDITIONING: Overcome limiting conditioning from childhood and societal influences
  • PASSIONS/INTERESTS: Explore their greatest passions and interests and discover what they’re “made for”
  • TALENTS/SKILLS: Examine their natural talents and the skills they’ve acquired to determine possibilities
  • PERSONALITY: Investigate their personality type and glean insight into their desires and inclinations
  • EXPERIENCES: Search for patterns or hidden clues in their timeline of life changing experiences
  • COINCIDENCES: Consider how meaningful coincidences are often symbolic of greater meaning and purpose
  • LIMITING BELIEFS: Eliminate limiting beliefs systems (B.S.) and rewrite empowering new ones and how to overcome common excuses that can hold them back
  • EMPOWERMENT: Empower them to take their power back from others
  • PURPOSE: Bring together all of the above elements into a clear statement of purpose and write their personal manifesto as a powerful declaration of intent


Course Contents

42 Videos
1 Text
17 PDFs
1 Download
10.0 hrs

Course Curriculum

Fatsani Dogani

Cindy Cartee

Another way to fulfill my own purpose was taking this course.

Truthfully, I thought I had signed up for a different class about half way through and was a little disappointed that I may have wasted time and money with the mistake. I was enjoying the material, just not what I had planned to begin with in the ...

Alisha Buchanan

Wonderful Course!

This training is packed full of useful, easy to follow, and thought-provoking material. Thank you, Transformation Academy!

Fatsani Dogani

Cindy Cartee

Truthfully, I thought I had signed up for a different class about half way through and was a little disappointed that I may have wasted time and money with the mistake. I was enjoying the material, just not what I had planned to begin with in the ...

Alisha Buchanan

This training is packed full of useful, easy to follow, and thought-provoking material. Thank you, Transformation Academy!

Rob Ross

Joeel and Natalie’s passion for helping others can be felt even through the videos they use to teach their courses. In fact, their enthusiasm is contagious. Much of this particular course ensures the student takes the time for self reflection. It ...

Rose Flippin

This was a great I really enjoyed all lessons

Marcus Stallworth

Beth Lewis

Loved it, thank you!

Demetria Turner-Morgan

Great job explaining the information

Nichole Mittelstadt

Tifany Lee

I did this course mainly through video at first and didnt see the application to my own life until i worked through and journaled the prompts. From the first question on roles, i saw my purpose, either how it has been hidden under layers of BS or ...

Carmelo Renault Matutino

Edward Smith

very insightful in discovering your true objectives goals and direction for a sustainable future doing something you love and have a passion for helping others can be very rewarding.

Rosarita Neal

Tanya Heyroth

Natasha Daniel

The course was very informative and really helps me to see my true purpose which empowers me to help others achieve their purpose and goals.

Rhonda Jones

I really enjoyed! I learned so much about myself. I took this course to help others, but now I am more interesting in helping myself "first!" Thank you so much. This course has expanded, enlarged, enlightened and given me a totally different pers...

Mary Smith-Collington

it was a very interesting course!

JohnPaul Arrey

I love the fact that this program implements learning, through the process of doing the work! I look forward to continuing the journey through the other programs.

Shavonne Brown

I'm extremely happy I decided to get certified for life coaching. It has helped me more than I expected. I tried to push forward because it wasn't required but my spirit wouldn't allow me and I'm glad. I love the thorough teachings that help me pr...

Jacqueline MB Pratt

I am so pleased with the professionalism of The Life Purpose Coaching course to have been so down to earth, sensible, a sharing of wisdom, and a wonderful measuring dose 0f heart to heart communication. Thank you so much! I look forward to your...

Ann Nickell

This was a great course about life purpose, and was helpful to both the coach and the client.

Aleksandra Bartoszewicz-Rudzinska

I enjoyed it. It's well structured and gives you really useful tools to work with the clients. I will definitely use it in my practice.

Crystal McDowell

Absolutely amazing material! I Love it!

Cyndy Dube

Robert Bernard III

Very informative, thank you for the opportunity.

Tonya Jesienouski

I enjoyed this specialization Coach training. The only complaint I have is that several of the videos were very similar to each other if not verbatim repeats. And a couple seemed out of order. There was a reference to Mind viruses that I must have...

Christina Baggott

Arnita Ealey

Carmen Sullemun

Carolyn Burke

This class was a bit shorter but I feel it gvea really strong overview of triggers, empowering statements, and distinguishing between a coach and a therapist so that awkward situations are less likely to arise. Being goal and solution focused can ...

melaya achilles

Thank you so much! I have cemented what my life purpose is and I know how I will help others

Christopher Williams

Cassaundra Wells

Rebecca carter

Very straight forward


Excellent, very informative

Monica Day

This has been an amazing course. Learning about Finding my purpose was incredible. I can no longer hide from my purpose. Writing the manifesto was the icing on the cake for me. Writing my manifesto was very empowering. Monica Day

Bree Ann Stefanacci

I really enjoyed this section. Positive affirmations is something I've already been instilling in my life but this verified that I'm on the right track.

Darryl Williams

Randy Scaggs

I will be going through this course over and over until it becomes a natural part of who I am. It is solid gold and will equip me to help many others.

Ava Freeman

Irene Hill

I enjoyed the introduction of being authentically me, using my voice and techniques to help transform my clients life. I'm pleased with learning how to teach them to stay focus, motivated, and being a voice of reason and accountability. My purpose...

Theresa L. Lucas

I really enjoyed this course. In taking it, I learned things about myself and how I will be effective with my clients. Thank you so much.

Mia Barron

Victoria Stein

Really enjoyed this course. Can’t wait to put it to use! Will definitely rewatch it, there’s so much good information.

Jocelyn Kingwood

So informative and well put together!!!

Angela Velez

pellzitha mccormick

Sabrina Espinal

Very detailed and robust. Love the lessons that show you the coach's perspective and working with the client.

Carolyn Guerrier

katrina bjalek

This course helped to bring every a thing motivate me in helping to motivate my clients...thank you

Eileen Gillis

Joquila Walker

Clara Khadija Ray

A really great course, brings everything together for you!

Angelia Richardson

During my own spiritual journey last year, God clarified my purpose as a life coach. And, I started writing my signature program at the beginning of this year(2020). The meat of my VIP program includes setting the stage, to build the proper found...

Bridgette Stewart

Tara Smith

I really enjoyed the course. It was very useful and affirmed my purpose and passion which is the reason I am taking this course fulfill my calling. It's awesome to be affirmed and to know that I am on the right track, that I am knowledg...

Dani Harris

I really appreciate this class and all is has offered and rendered. Thank you for your expertise. I now have a platform to expand my business and my life lessons. Thank you!!

Bill Christen

Very informative and insightful! So happy that I signed up with you guys!

Warren Curle

Interesting indeed

Chris J MacDonald Sr

Robert Kight

This coursed enhanced my skills and understanding of how to become a more effective life coach. It provided practical tools for both coach and client. The information shared in this course will enable me to better focus in helping clients reach ...

erika french

Very informative and really opened my mind to not only myself but how I can help my clients. I highly recommend this course!

David Smith

Chris Cody

Susan Sherwood

watching this course helped me confirm that I am on the right path for me.

Madeleine (AKA Magdalena) Eid

Jason Hutchison

Take Notes, it's worth it! I've been a multi-unit leader for over 25 years... The SHIFT has begun. Time to start Living.

Doris Willis

This course helped to reinforce things that I already knew and provided great training/coaching on strategies for using the information in the videos. I really the templates that are provided a part of the course. Thank you very much for offering...

Elizabeth Joy

This is another Excellent course. Wonderful for helping yourself and others in so many. Thank you again 🦋 Elizabeth

Hannah Blackman

Informative, engaging and delivered beautifully as usual. Course materials are great and easily implemented. This is my third completed course (guess what I’m going for?) I will be starting the next one straight away and I can’t wait to get starte...

Sondra Walker

Kelly Knick

The introduction has brought me happiness since I have done other courses where they left me baffled with just the introduction. The intro was a breath of fresh air. It made me feel like I will become a great coach once finished whereas the othe...

Michael Berezny

Colette Hagler

This gave full clarity on the role of a life coach.

Nicoleta Stelea

I love it! WOW! So great! I strongly recommend this course!

Lisa Perfetti

This couple really is amazing at giving so much information and so many handouts! They make the Life Purpose Coach Certification well worth taking!

Christina Lawless

I am so glad I took this course not only as a life coach but as a person! The value it brought me has been invaluable.

Frank McKay

Many Thanks for putting this together i have did life coaching accreditation and have to say that this course is much different and has many modules which i have never thought about and which i know that will come n quite useful when taking client...

Verdale Goins

I started this first because i was very concerned about my purpose and helping others achieve their purpose.

Traci Amor

This course made me take a long hard look at myself and I am now making changes and looking at becoming a Coach in a different light. I am very excited to continue this journey and begin my new life.

Marie-Josee Doucet

NIna Salveson

Excellent, clear content. It provided just what I was hoping for!

Loren Scott

Very informative!

William Byrd

Thee information was well delivered. I was kept engaged by the dialogue.

Katrika Gittens Ampadu

This course served as a reminder of some of the things I have already learned, but it also offered new insight and strategies for which I am extremely grateful. I am grateful that this course was available.

Von Jenious

I totally enjoyed this course. I especially like how as a coach I went through the same process as my client will go through. It helped me learn a lot more about myself as I learned to identify my own purpose and create my manifesto. It was very i...

Shaquan Jackson

R. Xavier Smith

Melanie Washington

I love this course it really has me thinking about the negative route that I've been traveling nearly my entire life! I'm looking forward to becoming my best self and helping my clients become their best selves from this day forward !!1

Dolores Loesch

I enjoyed this course. Excellent teachers.

Vernon King

Simplicity is the key to understanding for me. Thanks for keeping it simple!

Katrina Fain

I really enjoyed the deep dive into our past and current patterns and behaviors. It was a real eye opener seeing how the same patterns show up throughout our lives and create the outcomes we are seeing today. The questions that were asked in this ...

Rhonda Oliver

I am loving the information I am receiving so far. I am applying it to myself and at the same time imagining asking questions to my clients. They are pertinent core questions that are rich with self reflective information.

sequoia wilson

I love the manifesto lesson

Martine Jordan

Ralph Sinclair

This course is amazing with a wealth of knowledge,professionalism, and passion. I absolute love these classes. I have been to three different training programs and this by far and hands down is the best training I have ever received.

Edmund Industan

I was a little bit edgy when Natalee mentioned a scriptural phrase, "money is the root of evil" as a BS. However, I felt at ease at the end of the course, when Joeel gave emphasis on spirituality. My faith in your program has been redeemed. Thank...

Walene Buckage

I was happily surprised by the content of this course. It is concise yet meaningful, it’s fun just as promised and it did give me tools further my practice as a life coach. Thank you so much!

Lona Currie

Quick, To the point, easy to comprehend & retain.

Shahane Toler

Joshua Therrien

Loren Taylor

Mandy Hamilton

Erica Rose

Once again awesome course and great material. Thank you for also sharing your personal stories and how you use this material yourself. Truly inspiring!

Yvette White

I am so happy I decided to do this course. Life Coaching is truly my life's purpose and passion and I'm grateful universe directed me to your course. I highly recommend this course and will tell anyone that will listen that it's worth every minute...

Andrea Holland

Excellent. The course has raised several questions and given me insight on how I can assist my potential clients in reaching their goals. I will be working on my vision statement for the next couple of days.

Terri Roberts

This was an amazing course. Thank You.

Felipe Rodríguez

This course has been very helpful for me both personally and professionally. I have been able to learn a lot both by the lectures and the exercises. i have been able to grow holistically due to its teachings.

Erica Jackson

This course seems like it will give great insight and actually be fun.

Sally Brumbill

Again, home run

Vernon Scott

Jennifer Edwards

Loni Vazquez

This was an awesome training and I cannot wait to begin the next one.

Ardys Leslie


Deborah Chambers

Excellent course and well worth the cost. I would highly recommend this course for anyone wanting to discover their purpose in life.

Nonie Rispin

I just am so appreciative of who you both are and how you present your material. I feel so connected to you both, and I don't even know you. I am excited beyond words. Which is unusual for me because I am seldom at a loss for words. Part of my vis...

Ebony Holden

Ironically (or maybe not) this course re-affirmed that life purpose coaching is my niche!

Stacy Lafleur

This course was truly awesome! I saw a lot of myself in this course and opportunities to improve and grow. Thank you! I will be implementing these new changes in my life and in my career. Living on Purpose!

Yvonne Holland

The practicality of the training was quite helpful. It has helped me bring clarity to my personal goals/dreams. Thanks!

Laura M. C. Dusek

I am still processing how powerful this course was. Talk about pealing back the layers of an onion to discover the apple underneath.

Tami Doling-Thatcher

Loved it! Thank you!!

Norman Hutchinson

Hi my name is Norman and I'm very disappointed in the fact I can't print out my Life Purpose Certificate and don't understand why? I was contacted by support but they sent my Life Coach pdf but still I can't access the Life Purpose PDF for printin...

Kathy Draper

I really like this course. I am a personal trainer and nutrition coach but part of taking these programs as part of the Master Life Coach program is to help people get into the mindset part of what is keeping them from results. Looking forward...

Angela Davis

Absolutely Awesome and Inspiring. This course is full of valuable information. I've learned a lot about myself that will truly help me be a better coach to my clients. Thank you! Angela Davis

Lina Samaiye

Kay Woolstenhulme

Deanna Sutton

In total alignment with my personal walk.

tanya madkins

Cheyenne Gadsden

I enjoyed the tips given.

DeShun Parker

All 4 courses gave me great insight. The course provided valuable documents and resources to assist and takes the guessing out to start my own practice. I would highly recommend these course. Very Inspirational and easy to follow.

Shana Bias


Sandy Hayes

All of your courses (3 so far) have been so informative. I have learned a lot of this stuff through my own healing journey, but to have it organized like this has been very eye opening. I am definitely right brained and it’s hard to structure thin...

Mary McDowell

This course is a major game changer for clients as well as the person learning to coach. It is empowering and breaks down how to identify your purpose in small steps that build momentum. I'm very thankful this extra course is included in the Mas...

Dr. Regina Allen Wilson

I was impressed by the information and content presented in this online course. The six modules (listed below) provided a great deal of useful information from both the coach and client's perspective. I also feel confident this course will be a ...

Tsitsi Bergman

This is absolutely Life changing, I rewrote my story, Tony Robbins talks about this all the time. I never really got it , I'm so empowered. I'm able to blow away negative self talk by just saying, "oh that's not really my story... my story is......

Robert MacArthur

Found the course.very easy to understand... straightforward... and informative.

Chastity Sonier

Excellent materials. This course helped with my purpose and learn different activities to assist me in the process. This course will help me change my clients lives and I am highly appreciate it.

Sanjay Mullasseri

The resources were quite adequate. Having a downlooadable Step-by-Step outline of the Impementation would have been really useful. Sort of a checklist which was dwelt upon in the last few videos.

Wanda Johnson

Great information for coaching and life itself!

Regina Ellerbeck

Denise Jones

Tommy Morgan

Deborah Lee

This area was very informative and great information I enjoyed the way the material was presented. yes I have been doing this most of my life now it brings meaning to what I do on a daily bases.

Sandra Tavisora

I want to sincerely thank both of you for this wonderful course on Life Purpose. I knew I already had tools in my tool bag, but with the this class and the guidance of both of you, I have now added many many more tools to use for my clients. I a...

Carlos Manzanedo


Denique Isme

This segment help me discover some stuff that I needed to pull out. I enjoy looking at the take homes that will help me with myself and my journey and helping others.

Catherine Williams

Very impactful and informative...I obtained a deeper understanding of one's subconscious limiting belief system.

Lisa Kiltz

This course exceeded my expectations. The teachers are so personable, knowledgeable and delightful.

Evan Bush

Tons of useful information. Thank you.

Linda Velilla

I just finished this course, and I loved it! This content completely lines up with my internal conversations, which tells me that this is part of my purpose, as it were! I am able to blend the coursework with my concrete learning and experiences...

Morticia Lee

Lynda Fraser

So much amazing content, that is practical and useful for both coach and client. I loved how they insisted we as coaches did the exercises also. It has boon through these courses I have discovered my purposes. Thanks for sharing your wealth of kno...

Da'Nielle Veasey

So far... So GOOD! I'm enjoying what I'm learning!

Sharron Foxworth

excellent course!

Brenda Motley

Hello Mr. & Mrs. Joeel and Natalie Rivera; thank you for answering the call to help students such as myself (Mrs. Brenda Motley) who desires to learn just about everything that your program offers. (lol) I am grateful to God that I saw your ...

Katrinia White

Tosha Anderson

This course was good with videos more clear, the volume is sometimes not as good but the overall view, of course, was good.

Lisa Petsinis

I thoroughly enjoyed this program. It was thorough and included areas where clients can really get stuck. It exceeded my expectations for an online course!

Stephanie Bess

Awesome Introduction into the course, I'm so excited to if nothing else take and use these tools for myself!

Barbara Jones

I actually enjoyed this one a lot. I love finding the purpose in everything so it was really fascinating.

Desrene Stewart

I absolutely loved this session! I took the MBTI test and was pleased at how closely it aligned with what I am currently doing and what I want to do. I enjoyed the sessions on coincidences. It allowed me to look at what I thought were mishaps and...

Heather Vokes

I loved the information that was parted with for this course. I found it a valuable upgrade and addition to my Life coaching Certificate

Kitty Arceneaux

The course is filled with knowledge. It's helping me understand more. Feeling good about my new journey

Derrick Williams

Malikah Eid

Fantastic, easy , funny and makes a spot light inside ur mind and soul

Sharon Baran

Great course! You guys are awesome! Thank you! I look forward to taking more of your courses! Sharon

Donna Morgan

I can't tell you how much this course certification has truly blessed me in learning so much about myself. It's been awhile since I took the MBTI personality test. It was eye opening to see where I am now in my life vs a few years ago. I love the ...

Luchia Miller

I enjoyed this program and looking forward to the next one. Great Job!

Terrence Cruger

Keisha Thomas

Loved it!!! I enjoyed every moment of the learning. I also loved that the activities encourage introspection so we learn first from our own life experiences.

shunta henderson

Jennifer Duhaime-Baker

This certification program is a great part of the Master Program!

Joy Watson

Paula van Miert

Again a wonderful, very complete course with lots of insights and motivational words. Thank you!

Catherine Landschoot

This course was concise and informative. It left me feeling confident in my decision to pursue this work.

Chad West

Thanks for the information. It’s always a great reminder to stay on purpose and to move forward with purpose! Thank you for what you do!

Marie-Andrée Lavoie

It confirmed me that I’m on the right path

Connie Green

Diana Hutchings

Timothy Grier

reviewing back, and reflecting on my life; encouraged me to constantly do introspection from this day forward. Also it helps me to encourage others to do the same. The manifesto really pushed to not only embrace my purpose; but be fully confi...

Ana Ruiz

The intro was interesting to me, and i want to learn new things.

leonie gilbert

was very enjoyable and extremely insightful. Thank you.

Graeme Campbell

You can tell the instructors really believe in what they are teaching. Excellent presentation and I'm looking forward to the next course.

Edlyn McGarity

Great instructors, Comprehensive content I feel empowered to touch the life of others

Raynesha Woods

Angill Sims-Owen

Annette West

Anthony Pugh


Angela Thacker

Christopher Covington

This course is phenomenal. Sit back in the drivers seat and learn the fundamentals of how to be a "Life Purpose Coach. Your life will revolutionize for the better.

Rodney Sanders

Discovering your Purpose presentation was outstanding.

Jemirah Holland

Velma Becks

I love all courses I have taken

Christine Peaphon

Very informative. Confirms that I am on the right track. These concepts are those that I have been using in my life. Thank you.

Rodolfo Aguilar

Very Simple. Well organized. Thank you.

Tashombi Vines

Tashorna Pabon

It was a great training. It transformed my understanding of being a life coach as well as being a clients. Both perspectives was great. Thank you. Excited to move forward with the other niches. Be in Peace and not in Pieces.

Mia Klokkerholm

Sheri Gann

I thought this course was very well constructed and was absolutely percect for where I am in my own Life Coaching journey. After 5 years, thousands and thousands of dollars spent, frustration, I believe your program is what will take me to the ne...

QianYou Liang

Katherine McPhillips

Very helpful.

Ranay Dollarhide

I believe that this section outlines the purpose coach section very well. I did notice that the word unconscious was used several times in place of subconcious several times. Otherwise, great leading information.

luis Almeida

Outstanding again. :)

Belinda Williams

Nicole Horton

I thought I had a clear understanding of what a life purpose is and is not, but this course has opened my mind to be able to help myself and others enjoy a full and genuine life. Thanks so much Natalie and Joel


The information was very thought provoking and helpful to determine your purpose. I would highly recommend this course.

Carol-Anne Howlett

It felt like there were three or four intro sessions before we got to the ‘real’ start of the course. I had trouble downloading the zip file as it kept saying that it was ‘unsupported’. I thought both Presenters were very articulate and spok...

Denise Little

Jason Brewer

As I continue through course work for different certifications, I find the material accessible and helpful for my own self-care, as well as, for expanding business opportunities as a helping professional.

Michelle Alford

This course is simply amazing and valuable.

Rhonda Jackson

Vanessa Gale

Autumn Deason

I wasn't sure if this course was even legit. I saw it as an Ad on Facebook. It kept popping up soI decided what the heck I signed up for it. I can honestly say I am blown away. Such great information! it's helped me on the journey to becoming a l...

Tammi Laizure

I completed this certification originally in 2016. I've completed several Transformation Academy (TA) courses. This is the third time I have gone through this material. Each time I gain new insights and revelations on operating in my gifts and w...

Alisha Nocks

Pascale Dingenen

Liked the whys and reasons. Some things you just never think of so several eye openers

Dena Bilbrew

The course was insightful and offers great tools to use as templates for one-on-one or group coaching.

Eimi Middlekauff

Very simple, love the ability to watch in a faster speed. Easy to understand and easy to take notes! Great teachers :-)

Leisa White

I thought this was an excellent course that covered a lot of information but not too much to make you feel overwhelmed. The cntent was very goos as were the video, and the worksheets are extremely helpful!

Bridget Jimenez

Elizabeth Janiec

I'm so happy I found this course when I did - it was exactly what I was looking for! The content is beyond what I expected and Joeel and Natalie do such a wonderful job explaining it all. I loved hearing about the personal experiences that got the...

Tshilidzi Radali

The introduction of the course has ignited the huge desire inside me so much that i don't regret taking up this course. Being an accredited NLP life coach myself, i felt truly revived by the well-packaged content. Also learned new techniques to u...

David White

I really appreciate how down to earth both of you are i presenting the subject material; the iformation is easy to digest and I can see how I can apply this training to what I do. I love it!

Peninah Njuguna

Amazing program, unveiled so much personally as I looked through my purpose. It has become alive again and burning and I will use every tool to help people find theirs. You are amazing facilitators

Tiodolo Delagarza III

After listening to the videos, and dissecting my purpose in life, it makes sense why this particular tools have aligned with my leadership.

Garcia Green

Sandy Tucker

I thought this was a good course to help me see how I can help my clients discover their purpose. I see how you could use this as the focus of coaching or be used as a supplement.

Michelle Haggard

Loved the excitement Natalie has for these topics. It gets me more excited. The sound on a couple videos were a little harder to hear in the last section.

Dr. Nathalie Chase Thompson

Purpose revisited, revamped, and reevaluated took place here for me. It resurrected some tools that hadn't been used for years. So for this segment, it was beneficial for me as a Coach, Counselor, and Trainer.

Richard Martin

I really enjoyed this training. Very insightful and not over the top with wording and lessons. Straight to the point .

Michelle Cruz

Donna Jones

This was challenging but very informative and interesting

Pranati Walker

This course was good for me and will be for my clients. The exercises are powerful and very thought-provoking.

Sullivan Beard

Marcial Gomez

Tomeyko Salone

Christine Wilson Pugh

Great Introduction! I am excited about this course

A.Marlene Wofford

I enjoyed the information. It was presented in an organized manner. I appreciate all the tools to help support my process. I will be taking other classes and recommending the academy to others. Very please with my investment.

Lois Riley

Loved this training. My favorite part was Taking back your power.

Jeanne NorvilBatrony

Renee McCallum

Great and helpful information!

Monique Williams

I was apprehensive upon enrolling but this course exceeded my expectations. Full of information that I will use with no fluff!!! I am truly excited about the remaining courses!

Benita Bradley

This course was especially unique, as it uncovered or peeled back so many layers of my personal onion. Although I had previously been certified as Success and Life Coach, from a different company, this certificate will definitely take my coaching ...

Lisa Gilbert

This Course was excellent!!! Everything expressed was concise, clear and thoroughly relevant. Thank you for helping others step into their life purpose!

Miranda Allen

This course was well orchestrated as well. Joeel and Natalie have really taken the time to discover effective processes that you can tell will be easily attained for both yourself as a coach as well as your client. Everything is logical and prac...

Tracy George

This course allows both the coach and client to uncover, identify with the key components to help both find true purpose. Very resource course

Geneva Livingstone

I am absolutely in love with learning and this course is lighting my fire and passion!!

Sheila Burwell

alina sugoi

When I signed up for the course, I wasn't exactly certain what to expect since some courses are very watered down. However, I was pleasantly surprised at the depth the assignments got into. The teachers did a really nice job on the videos with con...

Ruth Parkinson

I'm loving this course so far. Totally resonates with me!!!

Arleen Metcalf

Great so far!

Dawn Purbaugh

It was presented clearly and easy

Lia Marina Topliceanu

Paul Conner

Holy Moly! What an awesome course! I really like the way you two work together to present the material and information. You both do excellent work. I've learned a lot in this course and will revisit some of the course segments to refresh and s...

Bobbie Watson

This course was well thought out and covered a great foundation for helping you (and others) understand their life purpose.

Lynette Smith

So informative. Practical, easy to follow and encouraging. I cant wait to get started.

Yvette Resto

This was a very informative and awesome training

Brittany Armstrong

crystal scarborough

Understanding the right/left will help the coach understand themselves and how to approach the client.

nancy cater

I have being searching for my lifes purpose and I believe i have found it. I'm in love with this course and I have been told my my spiritual friends that this is my path. I never realized it till I started watching the video. I feel such a relief ...

Keith Felder

This introduction was very helpful and insightful. From the Power of Authenticity and reflected through to the Stepping Stones.

Jevonne McCray

Kimberly Dunham

dorene cooper

Taiwo Adesola

Sheena Demps

The intro was very insightful but I saw a few mistakes and heard something different about the people you are serving in video 1 and 2.

Beverly Fisher

Amazing lesson and valuable tools needed to help clients & coaches understand how paralyzing limited beliefs are. Thank you for providing such incredible information. The client activities are awesome!

Denise Levai

Alicia Yombalakian Al-Rabeah

I had taken this course via Udemy. However, I enjoy being a partaker of "Transformation Academy" and I retaking all my certifications. Taking the course for a second time was very refreshing and further assisted my inner growth towards my life pur...

Monique Thomas

Lori Jarvis

Neven Rivera

As part of Master Life Coach Program, this course will also help you enlighten your self with your purpose, before helping others find themselves. This is a "must" course that everyone should attend. As you go through your journey to achieve Maste...

Sean "The Renaissance King" Foster

I would recommend the entire Transformation Academy education product suite to anyone who will listen and desire to the possess the tools that will actually allow them to contribute their value to the world in a professionally spectacular fashion!...

Vasko Karabolevski

Grazina Ajana Szewczyk

Finding your passion and your life purpose may seem like a cliche, but it's crucial to creating and living an authentic life. This course gives a step-by-step system to use with clients who need help discovering what's missing in their life or ...

Treyonda Towns

Phyllis Lee

Enjoyed learning ways I can help my clients and am very excited to use what I have learned.

Aremisa May-Hailey

The information in this Life Purpose Coach Certification was so practical. I found the worksheets to be interesting and very helpful. In doing them I learned so much about myself. I can't wait to utilize this new skill set with my own coaching pra...

Kreed Revere

All essential parts: creativity, support, with a healthy dose of reality. I really appreciate the example scenerios given.

Tammy Bennett

I loved this course as much as I did the Happiness Coach Certification! Everything is nice and organized, and super easy to follow. I relate with the instructors. They are easy to listen to and engaging. I have had so many ah-ha moments during...

Joeel & Natalie Rivera
Joeel & Natalie Rivera
Meet the Instructors

About the Instructor

Joeel and Natalie Rivera are a dynamic duo, as a husband-and-wife team, partners in crime, and BFFs! They are freedom junkies and prolific content creators who have been coaching, speaking, writing, and teaching for more than a decade.

Joeel is a former psychology professor with a Master’s Degree in Counseling and Education and is currently completing his dissertation on eudaemonic happiness for his Ph.D. in Psychology. Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, life coaches, and individuals how to master the power of their mind and create their destiny.


Joeel & Natalie have started more than a dozen businesses, including (in chronological order) imports, photography, non-profit teen center, life coaching, t-shirts, magazine, book publishing, professional speaking, conferences and workshops, holistic virtual office center, online directory, life coach training, online course publishing AND MORE!

They’ve taken what they’ve learned through their successes and (most importantly) failures, and today they run a powerhouse education and publishing company.


JOEEL’S BEGINNINGS: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel’s name a meaning by helping others find their true path.

In 2009, he fulfilled his dream of opening a youth center in honor of his brother. Shortly thereafter, life called him a different direction and Natalie answered a Craigslist ad and took over his position of co-founder of this business.

NATALIE’S BEGINNINGS: After a decade of living a life that wasn’t authentically hers, and developing Chronic Fatigue Syndrome as a result, Natalie let go of everything and completely transformed. Through her journey to healing, she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired” from the rat race at 24, put herself through school as a freelance designer. Days before graduating college (finally) she answered an ad for a business partner running a non-profit teen center.

JOINING FORCES: While Joeel & Natalie met for only 30 minutes during this transition of ownership, two years later they reconnected and recognized how synchronistically the stars had aligned to bring them together. They joke of the irony of how they “starting the same business, just not at the same time” and they’ve been co-creating in life and business ever since.

JOINING THE INFORMATION AGE: Joeel & Natalie joined the information age and became INFOpreneurs in 2014 when they went “green” and transitioned their print magazine into digital format. They found they could reach an exponential, worldwide market at a fraction of the time and cost—and they were hooked! They closed their physical offices and began converting their in-person workshops and training programs into information products and online courses.

THE NIGHTMARE/BLESSING: Then, in 2015 they received a proverbial “kick in the pants” to go “all-in” to the online world when Joeel fell ill after traveling overseas. Natalie became his full-time caretaker and their businesses crumbled down around them. They decided they never wanted to be in that situation again, so they dedicated themselves to converting their training, coaching and speaking programs into online courses that would outlive them. Their new business model is based on investing in “the new real estate”, which is creating passive income through building a portfolio of educational content.

Today they have 300,000+ students from 195 countries. They are passionate about sharing their story and inspiring entrepreneurs to monetize their passion and knowledge in this new digital education economy.

Joeel and Natalie Rivera