Click to edit banner image Click to edit course titles and demo video Click to edit course price Life Coaching: Find Your Profitable Purpose-Driven Niche Get more coaching clients! Evolve your life coaching business (to what works), package your gift & target your tribe!

Have you overcome a challenge or experienced a transformation that could inspire people?

Do you have any specialized knowledge or skills that would be valuable to others?

What if you could help your clients achieve the results YOU had in a way that saves them pain or offers them a shortcut to success?


Then you might be sitting on a gold mine. Not only would these unique gifts that you have to offer help you make a real difference for your clients, but packaging your coaching around these gifts is the only way to create a thriving coaching business.

Let us explain. This is the best time to be a coach because it’s an industry that is growing AND coaching is EVOLVING. Today, coaching is a 2.5 billion dollar industry. It is estimated that there are of forty thousand active coaches worldwide.

That being said, you may have heard or experienced that most coaches ultimately fail… and it’s true—in fact, only 10% of coaches are making 6 figures. But it’s not that coaching isn’t valuable or that people won’t pay for it. It’s that the old model of coaching is no longer working. It’s too general.

But, unfortunately, a lot of what you still see in the market is based on the OLD model of coaching which basically means you coach a client to achieve a goal of their choosing through individual coaching sessions. The result is that coaches spend more time chasing clients than they do actually coaching. It just doesn’t work.

HERE IS THE TRUTH: The ONLY way to successfully get coaching clients is to target a SPECIFIC group of people who are UNIQUELY interested in what you have to offer AND willing to pay for it.

So how do you do that? The answer is finding your purpose-driven niche and the tribe of ideal clients who need you. If you do you’ll be able to:

  • Share your unique gift with the world and have a bigger impact
  • Feel confident coaching based on your own personal experience
  • Stop feeling uncomfortable and struggling to “sell” coaching
  • Take the guesswork out of coaching by offering specific results
  • Increase your expertise and authority by focusing on what you, uniquely, can offer
  • View competition as irrelevant and become the go-to person in your niche
  • Get clients easily AND make more money doing it

So are you ready evolve your coaching and discover your purpose-driven niche? If so, we look forward to supporting you along your own journey to success. See you in the course!

Course Syllabus

  • 1

    Getting Started with Niche Life Coaching

    • Welcome and Introduction - Find Your Profitable Purpose-Driven Niche

    • Introduction

    • What is Niche Coaching?

    • What is a Niche?

    • Why Niche Coaching?

    • Why Niche Coaching

    • Criteria for Selecting a Niche (MANDATORY)

    • Criteria for Successful Niches

    • Criteria for Selecting a Niche (HELPFUL)

    • Niches and Subniches

    • Coaching Niches

    • Our Journey

  • 2

    Finding Your Purpose-Driven Niche & Your Unique Gift

    • 3 Real Life Coaching Niche Stories

    • Introduction to Choosing Your Niche

    • Intro to Choosing a Niche

    • Brainstorming Your Niche

    • Brainstorming Your Niche

    • Your Story, Your Purpose

    • Your Story and Purpose

    • Identify Your GIFT & Your Purpose-Driven Niche!

    • Identify Your Gift

  • 3

    Finding Your Tribe of Ideal Clients (Target Market)

    • What is a Tribe?

    • What is a Tribe

    • Who is Your Tribe?

    • Who is Your Tribe

    • Identify Your Ideal Clients

    • Identify Your Ideal Clients

    • Your Point of View and Your Personal Brand

    • Point of View and Personal Brand

  • 4

    Connecting and Marketing to Your Tribe

    • Marketing: Speaking Their Language

    • Marketing Message and Your Tribes Language

    • Referral Partners

    • Referral Partners

    • Finding Your Tribe IN PERSON

    • Finding Your Tribe In Person

    • Finding Your Tribe In Online

    • Finding Your Tribe Online

  • 5

    IMPORTANT: Testing Your Coaching Niche

    • IMPORTANT: Testing Your Niche for Viability & Profitability

    • Testing Your Coaching Niche

  • 6

    Next Steps

    • Congratulations and Next Steps


Lead Instructors & Coaches

Joeel & Natalie Rivera

Joeel and Natalie Rivera are professional speakers, trainers, and coaches. Their mission is to provide tools that empower people to ignite their dreams,  unleash their potential and fulfill their purpose. Through their  company, Transformation Services, Inc., they provide digital content  publishing, online courses, and life coach training programs that act as  a catalyst for personal empowerment. Joeel  is a former psychology professor with a Master’s Degree in Counseling  and Education and is currently completing his dissertation for his Ph.D.  in Psychology, with an emphasis on happiness. Using the science of  psychology and human potential, they train leading edge entrepreneurs,  leaders, life coaches, and individuals how to master the power of their  mind and create their destiny.They  are serial entrepreneurs who challenge and inspire others to take their  power back through self-employment as INDIEpreneurs, (self-employed  freedom junkies). Between the two of them, they’ve started over a dozen  businesses, from photography to a non-profit teen coaching center, and  from an import business to a holistic virtual office. They  became INFOpreneurs in 2014 when they fully transitioned their print  magazine into digital format because they found they could reach an  exponential, worldwide market at a fraction of the time and cost. They  closed their physical offices and began converting their in-person  workshops and speeches into information products and online courses. Then, in 2015 they received a proverbial “kick in the pants” to go  “all-in” when Joeel fell ill after traveling overseas. Unable to leave  the house, they continued reach and inspire their market by creating 50  online courses in only 2 years, including digitizing their popular life  coach training programs and certifications. Today, they have served 300,000+ students from 195 countries.