Course curriculum

  • 1

    Getting Started with Lead Generation and Client Acquisition for Coaches

    • Meet Don Markland and Important Context

    • Visualization Why Did You Want to Become a Coach
  • 2

    Build Your Foundation (The Problem & the Purpose)

    • Finding Purpose in Your Practice

    • Find Your Niche (This Unlocks Everything!)

    • Create a Compelling Problem-Solve Statement

    • Clarity about Business Models for Coaching
  • 3

    Generate Qualified Leads

    • Group Discussion- What Problem Do You Solve

    • The 70-20-10 Marketing Framework - Branding vs Lead Generation

    • Getting Leads Through Coach Directories

    • Generating Leads with Meta or Other Ads

    • The Autonomous Meta Ads Lead Machine

    • Advanced Secrets to Getting Leads Using Video
  • 4

    Convert Leads Into Clients

    • How to Sell Coaching By Being a Good Coach

    • Questions and Feedback Group Discussion

    • The Hero-s Journey Offers and Closes

    • Becoming Confident Making Your Offer

    • Helping People Make Decisions with 3 Easy Options

    • Quick Wins and Breakthroughs - Retainer vs Package Model
  • 5

    Automation, Outreach & Operating Like a Pro

    • The 3 Most Essential Automations

    • Cold Outreach and Brand Voice

    • The Daily Schedule of a Solo Coach

    • Course Wrap Up - Be Relentless