The biggest question we get asked by our life coaching and business students and clients is:
HOW DO I GET MORE CLIENTS?
In our decade of experience, we've found there is ONE MARKETING STRATEGY that works above all else...
SPEAKING in front of your ideal potential clients!
You see, people like to do business with people they know, like and trust. The best way to let your potential clients get to know you is to meet them in person (or online) and show them what you can do for them. The best way we have found to do this is to offer an INTRODUCTORY program related to your larger program, product, service or life coaching topic. During this presentation, you have the opportunity to provide tremendous value by teaching the audience powerful tools that get them real results. And, at the same time, by using the powerful blueprint we provide in this course, you can use proven processes for gently encouraging your audience to WANT to learn more about what you have to offer.
You see, most life coaches or other heart-centered business owners hate selling. It feels awkward and inauthentic to be convincing someone to want to do business with you. And that’s why the best part about this program is that you will learn how to offer your life coaching or other services without sounding (or, more importantly, feeling) "salesy"!
So, what exactly IS this course?
This course provides a complete blueprint for developing a presentation or workshop that:
a) Attracts a room full of your ideal clients
b) Provides them REAL VALUE so they have a chance to get to know you and see you as an expert
c) Uses our secret formula for getting your audience excited to know more about your product or service at the end of the presentation—WITHOUT having to convince them
Whether you’re a seasoned speaker or totally new to the idea of teaching what you know, this program provides proven, best-in-the-industry strategies that will give you the confidence to add workshops to your business as a powerful way to attract clients.
You will receive everything you need to create the curriculum for your workshop, including templates for the worksheets, handouts or PowerPoint presentation that you’ll use during the presentation.
You’ll learn the secrets of soft-selling so that you will feel confident (and not awkward) making your offer.
You’ll also learn bonus tips like how to overcome fear of forgetting, how to market your workshops, and more!
And most of all, if what you do can really impact people’s lives, it is your moral obligation to tell them! This course will give you a pain free way to make sure you are putting yourself out there and making the difference in the world you were meant to make.
- TRAINING: Positioning Yourself
- Workshop Introduction WORKSHEET
- DEMONSTRATION: Positioning Yourself
- Life Story Speech Template
- TRAINING: Positioning Your Audience
- DEMONSTRATION: Positioning Your Audience
- TRAINING: Positioning Your Workshop
- DEMONSTRATION: Positioning the Presentation (Why Are They Here?)
- TRAINING: Positioning Your Offer
- DEMONSTRATION: Positioning the Offer: Introducing the Big Picture (Sampler Platter)
- DEMONSTRATION: Step 1) IDENTIFY: Identify Your Script, Your Identity, and Your Beliefs
- DEMONSTRATION: Step 2) EMPOWER: Rewrite a More Empowering Story
- DEMONSTRATION: Step 3) IMPLEMENT: Make Life Changes that Reflect Your New Story
- TRAINING: The Body of your Workshop (The Main Course)
- Body of Workshop WORKSHEET
- DEMONSTRATION: What You Will Learn Today
- Life Story Movie Activity
- DEMONSTRATION: The Beginning (The Background Story)
- DEMONSTRATION: The Rising Action (Important Scenes)
- DEMONSTRATION: The Climax (Turning Point)
- DEMONSTRATION: The Current Story (The Falling Action)
- DEMONSTRATION: The Ending (To-Be-Continued)
- DEMONSTRATION: The Plot Summary
- DEMONSTRATION: Important Things to Consider
Joeel & Natalie Rivera
Meet the Instructors
About the Instructor
Joeel and Natalie Rivera are a dynamic duo, as a husband-and-wife team, partners in crime, and BFFs! They are freedom junkies and prolific content creators who have been coaching, speaking, writing, and teaching for more than a decade.
Joeel is a former psychology professor with a Master’s Degree in Counseling and Education and is currently completing his dissertation on eudaemonic happiness for his Ph.D. in Psychology. Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, life coaches, and individuals how to master the power of their mind and create their destiny.
Joeel & Natalie have started more than a dozen businesses, including (in chronological order) imports, photography, non-profit teen center, life coaching, t-shirts, magazine, book publishing, professional speaking, conferences and workshops, holistic virtual office center, online directory, life coach training, online course publishing AND MORE!
They’ve taken what they’ve learned through their successes and (most importantly) failures, and today they run a powerhouse education and publishing company.
JOEEL’S BEGINNINGS: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel’s name a meaning by helping others find their true path.
In 2009, he fulfilled his dream of opening a youth center in honor of his brother. Shortly thereafter, life called him a different direction and Natalie answered a Craigslist ad and took over his position of co-founder of this business.
NATALIE’S BEGINNINGS: After a decade of living a life that wasn’t authentically hers, and developing Chronic Fatigue Syndrome as a result, Natalie let go of everything and completely transformed. Through her journey to healing, she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired” from the rat race at 24, put herself through school as a freelance designer. Days before graduating college (finally) she answered an ad for a business partner running a non-profit teen center.
JOINING FORCES: While Joeel & Natalie met for only 30 minutes during this transition of ownership, two years later they reconnected and recognized how synchronistically the stars had aligned to bring them together. They joke of the irony of how they “starting the same business, just not at the same time” and they’ve been co-creating in life and business ever since.
JOINING THE INFORMATION AGE: Joeel & Natalie joined the information age and became INFOpreneurs in 2014 when they went “green” and transitioned their print magazine into digital format. They found they could reach an exponential, worldwide market at a fraction of the time and cost—and they were hooked! They closed their physical offices and began converting their in-person workshops and training programs into information products and online courses.
THE NIGHTMARE/BLESSING: Then, in 2015 they received a proverbial “kick in the pants” to go “all-in” to the online world when Joeel fell ill after traveling overseas. Natalie became his full-time caretaker and their businesses crumbled down around them. They decided they never wanted to be in that situation again, so they dedicated themselves to converting their training, coaching and speaking programs into online courses that would outlive them. Their new business model is based on investing in “the new real estate”, which is creating passive income through building a portfolio of educational content.
Today they have 300,000+ students from 195 countries. They are passionate about sharing their story and inspiring entrepreneurs to monetize their passion and knowledge in this new digital education economy.