Course Syllabus

  • 1

    Getting Started

    • Introduction to Workshops that Sell

    • What You Will Learn in This Course

    • Why We Are Here

    • IMPORTANT: Workshop BLUEPRINT and Documents

    • IMPORTANT: Demonstration Documents

  • 2

    Using Speaking and Workshops to Soft-Sell Your Coaching Program

    • Shift Your Perception of Sales

    • Seeding: The Secret of Soft-Selling

    • Knowing Your Target Audience

    • Determining Your Target Market WORKSHEET

    • Types of Workshops

  • 3

    Determining What to Teach in Your Workshops

    • Teaching Your Expertise

    • Teaching Your Expertise WORKSHEET

    • Your Unique Personal Blueprint

    • Unique Personal Blueprint WORKSHEET

    • Achieving Your Goals

    • Achieving Goals WORKSHEET

    • Solving Client Problems

    • Solving Problems WORKSHEET

  • 4

    Crafting Your Workshop INTRODUCTION

    • TRAINING: Positioning Yourself

    • Workshop Introduction WORKSHEET

    • DEMONSTRATION: Positioning Yourself

    • Life Story Speech Template

    • TRAINING: Positioning Your Audience

    • DEMONSTRATION: Positioning Your Audience

    • TRAINING: Positioning Your Workshop

    • DEMONSTRATION: Positioning the Presentation (Why Are They Here?)

    • TRAINING: Positioning Your Offer

    • DEMONSTRATION: Positioning the Offer: Introducing the Big Picture (Sampler Platter)

    • DEMONSTRATION: Step 1) IDENTIFY: Identify Your Script, Your Identity, and Your Beliefs

    • DEMONSTRATION: Step 2) EMPOWER: Rewrite a More Empowering Story

    • DEMONSTRATION: Step 3) IMPLEMENT: Make Life Changes that Reflect Your New Story

  • 5

    Crafting Your Workshop BODY CONTENT

    • TRAINING: The Body of your Workshop (The Main Course)

    • Body of Workshop WORKSHEET

    • DEMONSTRATION: What You Will Learn Today

    • Life Story Movie Activity

    • DEMONSTRATION: The Beginning (The Background Story)

    • DEMONSTRATION: The Rising Action (Important Scenes)

    • DEMONSTRATION: The Climax (Turning Point)

    • DEMONSTRATION: The Current Story (The Falling Action)

    • DEMONSTRATION: The Ending (To-Be-Continued)

    • DEMONSTRATION: The Plot Summary

    • DEMONSTRATION: Important Things to Consider

  • 6

    Workshop CLOSING and Transition to the Sale

    • TRAINING: Closing Steps

    • Workshop Closing WORKSHEET

    • DEMONSTRATION: How to Apply This

    • DEMONSTRATION: The Offer Summary Sheet & Recap of WHY

    • Life Story Summary Sheet HANDOUT

    • DEMONSTRATION: What My Program Will Do For You

  • 7

    Important Workshop and Speaking Tips

    • Teaching with Learning As Your Goal

    • Time Planning and Staying on Track

    • Time Planning and Staying On Track WORKSHEET

    • Overcoming Fear of Forgetting (Memory Techniques) (Part 1)

    • Memory WORKSHEET

    • Overcoming Fear of Forgetting (Memory Techniques) (Part 2)

    • Marketing Self Hosted Workshops

    • Conclusion


Lead Instructors & Coaches

Joeel & Natalie Rivera

Joeel and Natalie Rivera are professional speakers, trainers, and coaches. Their mission is to provide tools that empower people to ignite their dreams,  unleash their potential and fulfill their purpose. Through their  company, Transformation Services, Inc., they provide digital content  publishing, online courses, and life coach training programs that act as  a catalyst for personal empowerment. Joeel  is a former psychology professor with a Master’s Degree in Counseling  and Education and is currently completing his dissertation for his Ph.D.  in Psychology, with an emphasis on happiness. Using the science of  psychology and human potential, they train leading edge entrepreneurs,  leaders, life coaches, and individuals how to master the power of their  mind and create their destiny.They  are serial entrepreneurs who challenge and inspire others to take their  power back through self-employment as INDIEpreneurs, (self-employed  freedom junkies). Between the two of them, they’ve started over a dozen  businesses, from photography to a non-profit teen coaching center, and  from an import business to a holistic virtual office. They  became INFOpreneurs in 2014 when they fully transitioned their print  magazine into digital format because they found they could reach an  exponential, worldwide market at a fraction of the time and cost. They  closed their physical offices and began converting their in-person  workshops and speeches into information products and online courses. Then, in 2015 they received a proverbial “kick in the pants” to go  “all-in” when Joeel fell ill after traveling overseas. Unable to leave  the house, they continued reach and inspire their market by creating 50  online courses in only 2 years, including digitizing their popular life  coach training programs and certifications. Today, they have served 300,000+ students from 195 countries.