A blueprint for income-generating workshops & sales presentations designed to enroll clients in your life coaching | taught by Joeel & Natalie Rivera

The biggest question we get asked by our life coaching and business students and clients is:


In our decade of experience, we've found there is ONE MARKETING STRATEGY that works above all else... 

SPEAKING in front of your ideal potential clients!

You see, people like to do business with people they know, like and trust. The best way to let your potential clients get to know you is to meet them in person (or online) and show them what you can do for them. The best way we have found to do this is to offer an INTRODUCTORY program related to your larger program, product, service or life coaching topic. During this presentation, you have the opportunity to provide tremendous value by teaching the audience powerful tools that get them real results. And, at the same time, by using the powerful blueprint we provide in this course, you can use proven processes for gently encouraging your audience to WANT to learn more about what you have to offer.

You see, most life coaches or other heart-centered business owners hate selling. It feels awkward and inauthentic to be convincing someone to want to do business with you. And that’s why the best part about this program is that you will learn how to offer your life coaching or other services without sounding (or, more importantly, feeling) "salesy"!

So, what exactly IS this course?

This course provides a complete blueprint for developing a presentation or workshop that:

a)     Attracts a room full of your ideal clients

b)     Provides them REAL VALUE so they have a chance to get to know you and see you as an expert

c)     Uses our secret formula for getting your audience excited to know more about your product or service at the end of the presentation—WITHOUT having to convince them

Whether you’re a seasoned speaker or totally new to the idea of teaching what you know, this program provides proven, best-in-the-industry strategies that will give you the confidence to add workshops to your business as a powerful way to attract clients.

  • You will receive everything you need to create the curriculum for your workshop, including templates for the worksheets, handouts or PowerPoint presentation that you’ll use during the presentation.

  • You’ll learn the secrets of soft-selling so that you will feel confident (and not awkward) making your offer.

  • You’ll also learn bonus tips like how to overcome fear of forgetting, how to market your workshops, and more!

And most of all, if what you do can really impact people’s lives, it is your moral obligation to tell them! This course will give you a pain free way to make sure you are putting yourself out there and making the difference in the world you were meant to make.


Course Syllabus

  • 1

    Getting Started

    • Welcome and Introduction - Get Life Coaching Clients with Workshops

    • What You Will Learn in This Course

    • Why We Are Here

    • IMPORTANT: Workshop BLUEPRINT and Documents

    • IMPORTANT: Demonstration Documents

  • 2

    Using Speaking and Workshops to Soft-Sell Your Coaching Program

    • Shift Your Perception of Sales

    • Seeding: The Secret of Soft-Selling

    • Knowing Your Target Audience

    • Determining Your Target Market WORKSHEET

  • 3

    Determining What to Teach in Your Workshops

    • Teaching Your Expertise

    • Teaching Your Expertise WORKSHEET

    • Your Unique Personal Blueprint

    • Unique Personal Blueprint WORKSHEET

    • Achieving Your Goals

    • Achieving Goals WORKSHEET

    • Solving Client Problems

    • Solving Problems WORKSHEET

  • 4

    Crafting Your Workshop INTRODUCTION

    • TRAINING: Positioning Yourself

    • Workshop Introduction WORKSHEET

    • DEMONSTRATION: Positioning Yourself

    • Life Story Speech Template

    • TRAINING: Positioning Your Audience

    • DEMONSTRATION: Positioning Your Audience

    • TRAINING: Positioning Your Workshop

    • DEMONSTRATION: Positioning the Presentation (Why Are They Here?)

    • TRAINING: Positioning Your Offer

    • DEMONSTRATION: Positioning the Offer: Introducing the Big Picture (Sampler Platter)

    • DEMONSTRATION: Step 1) IDENTIFY: Identify Your Script, Your Identity, and Your Beliefs

    • DEMONSTRATION: Step 2) EMPOWER: Rewrite a More Empowering Story

    • DEMONSTRATION: Step 3) IMPLEMENT: Make Life Changes that Reflect Your New Story

  • 5

    Crafting Your Workshop BODY CONTENT

    • TRAINING: The Body of your Workshop (The Main Course)

    • Body of Workshop WORKSHEET

    • DEMONSTRATION: What You Will Learn Today

    • Life Story Movie Activity

    • DEMONSTRATION: The Beginning (The Background Story)

    • DEMONSTRATION: The Rising Action (Important Scenes)

    • DEMONSTRATION: The Climax (Turning Point)

    • DEMONSTRATION: The Current Story (The Falling Action)

    • DEMONSTRATION: The Ending (To-Be-Continued)

    • DEMONSTRATION: The Plot Summary

    • DEMONSTRATION: Important Things to Consider

  • 6

    Workshop CLOSING and Transition to the Sale

    • TRAINING: Closing Steps

    • Workshop Closing WORKSHEET

    • DEMONSTRATION: How to Apply This

    • DEMONSTRATION: The Offer Summary Sheet & Recap of WHY

    • Life Story Summary Sheet HANDOUT

    • DEMONSTRATION: What My Program Will Do For You

  • 7

    Important Workshop and Speaking Tips

    • Teaching with Learning As Your Goal

    • Time Planning and Staying on Track

    • Time Planning and Staying On Track WORKSHEET

    • Overcoming Fear of Forgetting (Memory Techniques) (Part 1)

    • Memory WORKSHEET

    • Overcoming Fear of Forgetting (Memory Techniques) (Part 2)

  • 8

    Tips for Self-Hosted, Paid + Unpaid Workshops

    • Types of Workshops

    • Getting Paid

    • The Benefits of Free or Low-Fee Events

    • Marketing Self Hosted Workshops

    • Conclusion


Lead Instructors & Coaches

Joeel & Natalie Rivera

Joeel and Natalie Rivera are professional speakers, trainers, and coaches. Their mission is to provide tools that empower people to ignite their dreams,  unleash their potential and fulfill their purpose. Through their  company, Transformation Services, Inc., they provide digital content  publishing, online courses, and life coach training programs that act as  a catalyst for personal empowerment. Joeel  is a former psychology professor with a Master’s Degree in Counseling  and Education and is currently completing his dissertation for his Ph.D.  in Psychology, with an emphasis on happiness. Using the science of  psychology and human potential, they train leading edge entrepreneurs,  leaders, life coaches, and individuals how to master the power of their  mind and create their destiny.They  are serial entrepreneurs who challenge and inspire others to take their  power back through self-employment as INDIEpreneurs, (self-employed  freedom junkies). Between the two of them, they’ve started over a dozen  businesses, from photography to a non-profit teen coaching center, and  from an import business to a holistic virtual office. They  became INFOpreneurs in 2014 when they fully transitioned their print  magazine into digital format because they found they could reach an  exponential, worldwide market at a fraction of the time and cost. They  closed their physical offices and began converting their in-person  workshops and speeches into information products and online courses. Then, in 2015 they received a proverbial “kick in the pants” to go  “all-in” when Joeel fell ill after traveling overseas. Unable to leave  the house, they continued reach and inspire their market by creating 50  online courses in only 2 years, including digitizing their popular life  coach training programs and certifications. Today, they have served 300,000+ students from 195 countries.