MASTERCLASS 6: Free Coaching Sessions that Convert into Paying Clients --

Free Coaching Sessions that Convert into Paying Clients

Design compelling free coaching session offers that provide tremendous value & gently guide clients to hire you. | taught by Joeel & Natalie Rivera

Interested in this course? Email us at

The number 1 question we’re asked by our coaching students is: how do I get clients? 

And the number 1 most effective method for enrolling paying coaching clients is to offer compelling free sessions.

The good news is that if you don’t like the idea of selling, you’ll love offering free session! You get a chance to SERVE a potential client, instead of selling, by offering them tremendous value through your coaching AND you’ll have an opportunity to share what you do with them to see if they’re a good fit for your coaching program. And don’t worry, we teach you exactly how to offer this session and make your offer without feeling uncomfortable or sounding “salesy”!

Free session are a great way to generate new leads or a powerful follow-up offer after meeting potential clients through networking, speaking, or referral. Plus, it is THE best strategy for enrolling high-end clients because they want to know, like, and trust you before they invest top-dollar in your programs. This is your opportunity to let them experience the transformation you offer first hand!

But, it’s important to know there is a right way and a wrong way to offer free sessions.

This course will help you avoid the biggest mistakes most coaches make when offering free sessions.

  • They don’t structure their sessions around clearly-defined outcomes so their sessions are sloppy and don’t get results
  • They have no plan for how to make their offer or  invite the client into their coaching program, and so they end up sounding awkward, feeling uncomfortable and having a low enrollment rate, and sometimes they avoid bringing it up all together, which is unfortunate because those potential clients are missing out on a great opportunity to get the help the need.
  • They become desperate when a potential client expresses interest but says the cannot pay the fee, and so they rush to lower the price and end up feeling devalued and deflated.

After completing this course, you’ll walk away with:

  • A proven structure for your coaching session so that you are certain your client will receive clarity and value and that you can gently lead the client into the discussion of your program without either of you feeling uncomfortable—in fact, they’ll be eager to hear more!
  • A complete script for inviting the client to join your coaching program so that you never have to fear not knowing what to say or how to close the sale.
  • A compelling free session offer that will attract potential clients by capturing their interest and clearly identifying the outcomes they will receive.

You’ll also learn how to pre-qualify your leads BEFORE the free session so you can avoid wasting your time with people are not a good fit for your coaching

And you’ll learn methods for promoting, marketing and putting your offer out into the world, as well as create Free Session Offer Invitation Scripts to use when emailing your offer or on your website or social media.

The truth is that your coaching makes a real difference in the lives of your clients. And so, it is your moral obligation to share your gift with the world. Offering free initial coaching sessions is a great way to make a difference and enroll paying clients at the same time.

So, who are we?

In over a decade in the life coaching field we have worked with tens of thousands of people, and we also have 40,000 students from 170 countries.

All of our programs are designed based on our experience in coaching, social services, psychology, education and as entrepreneurs, as well my Masters’ in Counseling and my almost completed Ph.D. in Psychology, with a focus on happiness.

So are you ready to create your signature coaching package, we look forward to taking this journey with you. We’ll see you in the course.

Course Contents

22 Videos
21 PDFs

Course Curriculum

Conclusion and Next Steps
Joeel & Natalie Rivera
Joeel & Natalie Rivera
Meet the Instructors

About the Instructor

Joeel and Natalie Rivera are a dynamic duo, as a husband-and-wife team, partners in crime, and BFFs! They are freedom junkies and prolific content creators who have been coaching, speaking, writing, and teaching for more than a decade.

Joeel is a former psychology professor with a Master’s Degree in Counseling and Education and is currently completing his dissertation on eudaemonic happiness for his Ph.D. in Psychology. Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, life coaches, and individuals how to master the power of their mind and create their destiny.


Joeel & Natalie have started more than a dozen businesses, including (in chronological order) imports, photography, non-profit teen center, life coaching, t-shirts, magazine, book publishing, professional speaking, conferences and workshops, holistic virtual office center, online directory, life coach training, online course publishing AND MORE!

They’ve taken what they’ve learned through their successes and (most importantly) failures, and today they run a powerhouse education and publishing company.


JOEEL’S BEGINNINGS: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel’s name a meaning by helping others find their true path.

In 2009, he fulfilled his dream of opening a youth center in honor of his brother. Shortly thereafter, life called him a different direction and Natalie answered a Craigslist ad and took over his position of co-founder of this business.

NATALIE’S BEGINNINGS: After a decade of living a life that wasn’t authentically hers, and developing Chronic Fatigue Syndrome as a result, Natalie let go of everything and completely transformed. Through her journey to healing, she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired” from the rat race at 24, put herself through school as a freelance designer. Days before graduating college (finally) she answered an ad for a business partner running a non-profit teen center.

JOINING FORCES: While Joeel & Natalie met for only 30 minutes during this transition of ownership, two years later they reconnected and recognized how synchronistically the stars had aligned to bring them together. They joke of the irony of how they “starting the same business, just not at the same time” and they’ve been co-creating in life and business ever since.

JOINING THE INFORMATION AGE: Joeel & Natalie joined the information age and became INFOpreneurs in 2014 when they went “green” and transitioned their print magazine into digital format. They found they could reach an exponential, worldwide market at a fraction of the time and cost—and they were hooked! They closed their physical offices and began converting their in-person workshops and training programs into information products and online courses.

THE NIGHTMARE/BLESSING: Then, in 2015 they received a proverbial “kick in the pants” to go “all-in” to the online world when Joeel fell ill after traveling overseas. Natalie became his full-time caretaker and their businesses crumbled down around them. They decided they never wanted to be in that situation again, so they dedicated themselves to converting their training, coaching and speaking programs into online courses that would outlive them. Their new business model is based on investing in “the new real estate”, which is creating passive income through building a portfolio of educational content.

Today they have 300,000+ students from 195 countries. They are passionate about sharing their story and inspiring entrepreneurs to monetize their passion and knowledge in this new digital education economy.