Create an Innovative Corporate Culture Using Creative Thinking, Design Thinking & Problem Solving for the Workplace | taught by Joeel & Natalie Rivera

Do you want to make product improvements, better meet your customers’ needs, or solve problems that are holding your company back?

Do you want to create innovative new products, services, or systems that will expand and evolve your business to the next level?

If so, you need to create an innovative corporate culture and a creativity-friendly workplace environment. In this course, you’ll explore why creativity and innovation are more important for businesses today than ever before. You’ll examine why and how leading edge companies have turned conventional business culture models on their head through embracing creativity and how to protect your organization from being disrupted or left behind in a rapidly evolving business climate.

You’ll learn how to create a cultural environment that fosters creativity, including creativity blocks to avoid, like micromanaging and an over emphasis on efficiency, and how to establish an idea-response system for your managers, in order to encourage the open the sharing of ideas. Plus, you’ll find out why a creative corporate culture is the key to attracting and retaining great talent, increasing moral and productivity, and ultimately you’re company’s bottom line.

You’ll learn best practices for unleashing your creative team’s potential by bringing together diverse perspectives and creating an environment that embraces risk taking and removes fear of failure.

You’ll learn what “thinking outside-of-the-box” really means and how to overcome the mental traps that hold back individuals and organizations. You’ll master your own creative thinking, so that you can bring your full potential to the team and accelerate your career. And, you’ll be able to teach creative thinking skills to your team, allowing them to reframe challenges into possibilities.

You’ll learn how to apply a powerful creative-problem-solving technique called DESIGN THINKING to your business. The design thinking process will provide a blueprint for creating innovative products and services by helping your team:

  • Understand the needs and problems faced by your customers and clarify the true problems holding back your business
  • Question assumptions and explore alternative solutions that are beyond any preconceived limitations
  • Identify requirements for a satisfactory solution and criteria for testing and identifying when goals have been met
  • Generate out-of-the box ideas and a broad range of possibilities by using proven strategies like story mapping and powerful brainstorming processes
  • Use hands-on approaches and tangible prototypes to experiment and test your ideas, helping you identify the best solutions that will make the biggest impact for your users and your organization.

So who are we?

We are Joeel & Natalie Rivera. We own a digital media publishing company called Transformation Services, Inc. We provide training programs and curriculum development for entrepreneurs and small businesses. We also run a magazine and live events and conferences. We’ve worked with 40,000 students, coaches and businesses from 170 countries. All of our programs are created based on over a decade of experience in education, business development and coaching, as well as my background in psychology, including my Master’s in Counseling and Education and my research on happiness for my dissertation for my PH.D. in Psychology.


Course Syllabus

  • 1

    Welcome and Introduction

    • Welcome - Creativity and Innovation for Business

    • Benefits of an Innovation-Friendly Environment

  • 2

    Creative Thinking

    • Creative Thinking: Re-framing and Mind Mapping

    • Creative Thinking Reframing and Mind Mapping

    • Creative Thinking: Insights and Flow

    • Creative Thinking Insights and Flow

    • The Importance of Happiness, Play, and Idle Time

    • Happiness Play and Idle Time

    • The Importance of Rewarding Creativity

    • Rewarding Creativity

    • The Power of Questions

  • 3

    Developing a Creative Work Environment and Team

    • Developing Creativity in Individuals

    • Creativity for Individuals

    • Creating a Creative Physical Environment

    • Creative Physical Environment

    • Empowering Creative Teams

    • Empowering a Creative Team

    • The Importance of Diversity

    • Power of Diversity

    • Develop an Idea-Response Process

    • Develop an Idea-Response Process

  • 4

    Overcoming Creativity Blocks

    • Overcoming Creativity Blocks

    • Overcoming Problem-Solving Blocks

  • 5

    Design Thinking Methodology and Process

    • Why Design Thinking?

    • Design Thinking

    • Step 1: Empathize with the End User

    • Step 1 Empathize with the End User

    • Interview Template

    • Step 2: Define the True Problem

    • Step 2 Defining the Problem

    • Outcome Chart

    • Step 3: Ideate and Brainstorm

    • Step 3 Ideating

    • Brainstorming Process

    • Brainstorming Process

    • Step 4: Prototype Solutions

    • Step 4 Prototyping Solutions

    • Step 5: Test, Implement and Assess

    • Step 5 Testing and Assessment

    • Assessment Template

  • 6

    Looking to the Future

    • Disruptive Innovation

    • Conclusion and Next Steps

    • Blue Ocean Thinking and Opportunities for Growth


Lead Instructors & Coaches

Joeel & Natalie Rivera

Joeel and Natalie Rivera are professional speakers, trainers, and coaches. Their mission is to provide tools that empower people to ignite their dreams,  unleash their potential and fulfill their purpose. Through their  company, Transformation Services, Inc., they provide digital content  publishing, online courses, and life coach training programs that act as  a catalyst for personal empowerment. Joeel  is a former psychology professor with a Master’s Degree in Counseling  and Education and is currently completing his dissertation for his Ph.D.  in Psychology, with an emphasis on happiness. Using the science of  psychology and human potential, they train leading edge entrepreneurs,  leaders, life coaches, and individuals how to master the power of their  mind and create their destiny.They  are serial entrepreneurs who challenge and inspire others to take their  power back through self-employment as INDIEpreneurs, (self-employed  freedom junkies). Between the two of them, they’ve started over a dozen  businesses, from photography to a non-profit teen coaching center, and  from an import business to a holistic virtual office. They  became INFOpreneurs in 2014 when they fully transitioned their print  magazine into digital format because they found they could reach an  exponential, worldwide market at a fraction of the time and cost. They  closed their physical offices and began converting their in-person  workshops and speeches into information products and online courses. Then, in 2015 they received a proverbial “kick in the pants” to go  “all-in” when Joeel fell ill after traveling overseas. Unable to leave  the house, they continued reach and inspire their market by creating 50  online courses in only 2 years, including digitizing their popular life  coach training programs and certifications. Today, they have served 300,000+ students from 195 countries.