Sell results, not your time! Package your GIFT, get MORE clients, more COMMITTED clients & a more PREDICTABLE income. | taught by Joeel & Natalie Rivera

The #1 biggest mistake most life coaches make is trying to sell coaching   

People don’t want to buy coaching, they want to buy “results”!    

The solution is to create coaching PACKAGES, which:   

  • Focus on a specific result that your clients already want    
  • Bundle together your coaching and other services (instead offering single coaching sessions)   

By doing this you are able to:   

  • Get more clients because a well designed package makes it an easy decision for clients to enroll   
  • Have more committed clients because they are investing in a long term process   
  • Stop selling your time or trading your time for dollars   
  • Create a more stable income because you are either getting paid up front or receive predictable recurring payments    

Sounds great right? So, you may be wondering, how do I begin? What do  I include? How much do I charge? And, how do I create a SIGNATURE  coaching package?   

These questions are exactly why we created this course.   

First, you must clearly identify the result you are offering—your GIFT.   

So, what is your gift?   

Your gift is the best of what YOU have to offer, which means it is  based off YOUR unique knowledge, skill, or life experience. It’s the  result you’ve gotten for yourself—and if you package it, you can offer  your client a shortcut to the success that you have had in your life.    

So, once you know the result you want to achieve with your client, you need to break down HOW you are going to coach them to this end goal.   

This is the COACHING PACKAGE.   

In this course we take the mystery out of how to create a signature coaching package that sells!    

  • You’ll IDENTIFY YOUR COACHING NICHE and the specific gift you can offer your clients   
  • You’ll develop a curriculum based your recipe for success    
  • You’ll decide how to structure your coaching package, including:
    • whether to offer individual or group sessions
    • how frequently you will meet and for how long
    • what add-ons, elements or bonuses to include
    • whether to offer sessions in person or virtually    
  • You’ll answer the question “how much should I charge?”    
  • You’ll create a compelling name for your package and write  descriptions that capture the outcomes while jumping off the page  because you’ve written them in your ideal clients’ language.   

Plus, this course will help you stop making the 2nd biggest mistake most coaches make: wasting their time stuck in the hamster wheel of client chasing!    

The solution? Keep your clients coming back for more with a Client Ascension Process, which is just a fancy name for a coaching ladder of multiple packages.    


So, are you ready to create your signature coaching package? We look  forward to taking this journey with you. We’ll see you in the course.   

Course Syllabus

  • 1

    Getting Started

    • Introduction to Packaging Your Coaching

    • Why Create Coaching Packages?

    • Why Create Coaching Packages

  • 2

    Package Content

    • Identifying Your Niche and Gift

    • Identify Your Niche and Gift

    • Identifying Your Journey

    • Identifying Your Journey

    • Packaging Your Gift

    • Packaging Your Gift

    • Packaging Your Recipe

    • Package Your Recipe

    • Developing Your Curriculum

    • Developing Your Curriculum

    • Curriculum Blueprint

  • 3

    Package Structure

    • How to Structure Your Coaching Package

    • Structure Your Package

    • 3 Coaching Package Models

    • Coaching Package Models

    • One-on-One Package Options

    • One-on-One Packages

    • Elements of a Package

    • Elements of a Package

    • Offering Multiple Packages

    • Offering Multiple Packages

  • 4

    Set Package Pricing

    • Determining Your Value

    • Determining Your Value

    • Comparing Your Package to the Market

    • Comparing Your Package to the Market

    • Setting Your Price

    • Setting Your Price

    • BONUS: The Money Game

    • The Money Game

  • 5

    Client Ascension Process

    • The Client Ascension Process

    • Client Ascension Process

    • The Problem Solution Method

    • Problem Solution Method

    • BONUS: Creating Different Revenue Streams

    • Creating Revenue Streams

  • 6

    Present Your Package

    • Presenting Your Package

    • Presenting Your Package

    • Naming Your Package

    • Naming Your Package

    • Describing Your Package

    • Package Descriptions

    • Offer a Guarantee

  • 7

    Conclusion and Next Steps

    • Congratulations and What's Next


Lead Instructors & Coaches

Joeel & Natalie Rivera

Joeel and Natalie Rivera are professional speakers, trainers, and coaches. Their mission is to provide tools that empower people to ignite their dreams,  unleash their potential and fulfill their purpose. Through their  company, Transformation Services, Inc., they provide digital content  publishing, online courses, and life coach training programs that act as  a catalyst for personal empowerment. Joeel  is a former psychology professor with a Master’s Degree in Counseling  and Education and is currently completing his dissertation for his Ph.D.  in Psychology, with an emphasis on happiness. Using the science of  psychology and human potential, they train leading edge entrepreneurs,  leaders, life coaches, and individuals how to master the power of their  mind and create their destiny.They  are serial entrepreneurs who challenge and inspire others to take their  power back through self-employment as INDIEpreneurs, (self-employed  freedom junkies). Between the two of them, they’ve started over a dozen  businesses, from photography to a non-profit teen coaching center, and  from an import business to a holistic virtual office. They  became INFOpreneurs in 2014 when they fully transitioned their print  magazine into digital format because they found they could reach an  exponential, worldwide market at a fraction of the time and cost. They  closed their physical offices and began converting their in-person  workshops and speeches into information products and online courses. Then, in 2015 they received a proverbial “kick in the pants” to go  “all-in” when Joeel fell ill after traveling overseas. Unable to leave  the house, they continued reach and inspire their market by creating 50  online courses in only 2 years, including digitizing their popular life  coach training programs and certifications. Today, they have served 300,000+ students from 195 countries.