Design compelling free coaching session offers that provide tremendous value & gently guide clients to hire you. | taught by Joeel & Natalie Rivera

The number 1 question we’re asked by our coaching students is: how do I get clients? 

And the number 1 most effective method for enrolling paying coaching clients is to offer compelling free sessions.

The good news is that if you don’t like the idea of selling, you’ll love offering free session! You get a chance to SERVE a potential client, instead of selling, by offering them tremendous value through your coaching AND you’ll have an opportunity to share what you do with them to see if they’re a good fit for your coaching program. And don’t worry, we teach you exactly how to offer this session and make your offer without feeling uncomfortable or sounding “salesy”!

Free session are a great way to generate new leads or a powerful follow-up offer after meeting potential clients through networking, speaking, or referral. Plus, it is THE best strategy for enrolling high-end clients because they want to know, like, and trust you before they invest top-dollar in your programs. This is your opportunity to let them experience the transformation you offer first hand!

But, it’s important to know there is a right way and a wrong way to offer free sessions.

This course will help you avoid the biggest mistakes most coaches make when offering free sessions.

  • They don’t structure their sessions around clearly-defined outcomes so their sessions are sloppy and don’t get results
  • They have no plan for how to make their offer or  invite the client into their coaching program, and so they end up sounding awkward, feeling uncomfortable and having a low enrollment rate, and sometimes they avoid bringing it up all together, which is unfortunate because those potential clients are missing out on a great opportunity to get the help the need.
  • They become desperate when a potential client expresses interest but says the cannot pay the fee, and so they rush to lower the price and end up feeling devalued and deflated.

After completing this course, you’ll walk away with:

  • A proven structure for your coaching session so that you are certain your client will receive clarity and value and that you can gently lead the client into the discussion of your program without either of you feeling uncomfortable—in fact, they’ll be eager to hear more!
  • A complete script for inviting the client to join your coaching program so that you never have to fear not knowing what to say or how to close the sale.
  • A compelling free session offer that will attract potential clients by capturing their interest and clearly identifying the outcomes they will receive.

You’ll also learn how to pre-qualify your leads BEFORE the free session so you can avoid wasting your time with people are not a good fit for your coaching

And you’ll learn methods for promoting, marketing and putting your offer out into the world, as well as create Free Session Offer Invitation Scripts to use when emailing your offer or on your website or social media.

The truth is that your coaching makes a real difference in the lives of your clients. And so, it is your moral obligation to share your gift with the world. Offering free initial coaching sessions is a great way to make a difference and enroll paying clients at the same time.

So, who are we?

In over a decade in the life coaching field we have worked with tens of thousands of people, and we also have 40,000 students from 170 countries.

All of our programs are designed based on our experience in coaching, social services, psychology, education and as entrepreneurs, as well my Masters’ in Counseling and my almost completed Ph.D. in Psychology, with a focus on happiness.

So are you ready to create your signature coaching package, we look forward to taking this journey with you. We’ll see you in the course.

Course Syllabus

  • 1

    Welcome and Foundation

    • Introduction - Conduct Free Coaching Sessions that Convert into Paying Clients

    • Methods for Offering Free Sessions

    • Methods for Offering Free Sessions

    • Alternative Non-Sales Methods

    • Alternative Non-Sales Methods

    • Free or Paid?

    • Free or Paid?

    • The Importance of Serving Not Selling

    • The Importance of Serving Not Selling

    • The Importance of Prequalifying Clients

    • The Importance of Prequalifying Clients

  • 2

    Part 1: DESIGN A COMPELLING OFFER

    • Naming Your Offer

    • Naming Your Offer

    • Outcomes and Limiters

    • Outomes and Limiters

    • Enrolling Clients in the Free Session

    • Enrolling Clients in the Free Session

  • 3

    Part 2: STRUCTURE YOUR COACHING SESSION

    • Structuring Your Coaching Session

    • Structuring Your Session

    • Step 1 Develop Rapport and Set Expectations

    • Step 1 Develop Rapport and Set Expectations

    • Rapport

    • Step 2 Determine Goals and Problems

    • Step 2 Determine Goals and Problems

    • Step 3 Explain the Benefits of Coaching

    • Step 3 Explain the Benefits of Coaching

    • Step 4 Offer Results through Coaching

    • Step 4 Offer Results through Coaching

    • BONUS Sample Quick Action Goal Plan Coach

    • Step 5 Establish Commitment and Future Pace

    • Step 5 Establish Commitment and Future Pace

  • 4

    Part 3: MAKING YOUR OFFER

    • Step 6 Transition to Your Offer

    • Step 6 Transition to Your Offer

    • Step 7 Closing the Sale

    • Step 7 Closing the Sale

    • Overcoming Objections

    • What to Do When They Say “No”

    • What to Do When They Say No

    • What to Do When They Say “Yes”

    • What to Do When They Say YES

  • 5

    Part 4: MARKET YOUR COACHING

    • Putting Yourself Out There

    • Putting Your Offer Out There

  • 6

    Conclusion and Next Steps

    • Wrapping Up

Instructor(s)

Lead Instructors & Coaches

Joeel & Natalie Rivera

Joeel and Natalie Rivera are professional speakers, trainers, and coaches. Their mission is to provide tools that empower people to ignite their dreams,  unleash their potential and fulfill their purpose. Through their  company, Transformation Services, Inc., they provide digital content  publishing, online courses, and life coach training programs that act as  a catalyst for personal empowerment. Joeel  is a former psychology professor with a Master’s Degree in Counseling  and Education and is currently completing his dissertation for his Ph.D.  in Psychology, with an emphasis on happiness. Using the science of  psychology and human potential, they train leading edge entrepreneurs,  leaders, life coaches, and individuals how to master the power of their  mind and create their destiny.They  are serial entrepreneurs who challenge and inspire others to take their  power back through self-employment as INDIEpreneurs, (self-employed  freedom junkies). Between the two of them, they’ve started over a dozen  businesses, from photography to a non-profit teen coaching center, and  from an import business to a holistic virtual office. They  became INFOpreneurs in 2014 when they fully transitioned their print  magazine into digital format because they found they could reach an  exponential, worldwide market at a fraction of the time and cost. They  closed their physical offices and began converting their in-person  workshops and speeches into information products and online courses. Then, in 2015 they received a proverbial “kick in the pants” to go  “all-in” when Joeel fell ill after traveling overseas. Unable to leave  the house, they continued reach and inspire their market by creating 50  online courses in only 2 years, including digitizing their popular life  coach training programs and certifications. Today, they have served 300,000+ students from 195 countries.