Lead Instructors & Coaches
Joeel & Natalie Rivera
Joeel and Natalie Rivera are professional speakers, trainers, and coaches. Their mission is to provide tools that empower people to ignite their dreams, unleash their potential and fulfill their purpose. Through their company, Transformation Services, Inc., they provide digital content publishing, online courses, and life coach training programs that act as a catalyst for personal empowerment.
Joeel is a former psychology professor with a Master’s Degree in Counseling and Education and is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness. Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, life coaches, and individuals how to master the power of their mind and create their destiny.They are serial entrepreneurs who challenge and inspire others to take their power back through self-employment as INDIEpreneurs, (self-employed freedom junkies).
Between the two of them, they’ve started over a dozen businesses, from photography to a non-profit teen coaching center, and from an import business to a holistic virtual office. They became INFOpreneurs in 2014 when they fully transitioned their print magazine into digital format because they found they could reach an exponential, worldwide market at a fraction of the time and cost. They closed their physical offices and began converting their in-person workshops and speeches into information products and online courses. Then, in 2015 they received a proverbial “kick in the pants” to go “all-in” when Joeel fell ill after traveling overseas. Unable to leave the house, they continued reach and inspire their market by creating 50 online courses in only 2 years, including digitizing their popular life coach training programs and certifications.
Today, they have served 300,000+ students from 195 countries.