Course Syllabus

  • 1

    Mastering Your Message

    • Helping Your Client Master Their Message

    • Sharing Your Story

    • Sharing Your Story

    • Establishing Credibility

    • Credibility

    • What Value Do You Have To Offer

    • The Value You Offer

    • Problem Solution Equation

    • Problem Solution Formula

    • Copyrighting and Key Words

    • Keywords

  • 2

    Writing Your Marketing Copy

    • Writing Your Marketing Copy

    • Writing Your Marketing Copy

    • Writing Website Copy Part 1

    • Writing Website Copy Part 2

    • Website Copy

    • Your Elevator Pitch

    • Elevator Pitch

    • Your Manifesto

    • Manifesto

  • 3

    Get Your Message Out There and Conclusion

    • Get Your Message Out There

    • Marketing Tips


Lead Instructors & Coaches

Joeel & Natalie Rivera

Joeel and Natalie Rivera are professional speakers, trainers, and coaches. Their mission is to provide tools that empower people to ignite their dreams,  unleash their potential and fulfill their purpose. Through their  company, Transformation Services, Inc., they provide digital content  publishing, online courses, and life coach training programs that act as  a catalyst for personal empowerment. Joeel  is a former psychology professor with a Master’s Degree in Counseling  and Education and is currently completing his dissertation for his Ph.D.  in Psychology, with an emphasis on happiness. Using the science of  psychology and human potential, they train leading edge entrepreneurs,  leaders, life coaches, and individuals how to master the power of their  mind and create their destiny.They  are serial entrepreneurs who challenge and inspire others to take their  power back through self-employment as INDIEpreneurs, (self-employed  freedom junkies). Between the two of them, they’ve started over a dozen  businesses, from photography to a non-profit teen coaching center, and  from an import business to a holistic virtual office. They  became INFOpreneurs in 2014 when they fully transitioned their print  magazine into digital format because they found they could reach an  exponential, worldwide market at a fraction of the time and cost. They  closed their physical offices and began converting their in-person  workshops and speeches into information products and online courses. Then, in 2015 they received a proverbial “kick in the pants” to go  “all-in” when Joeel fell ill after traveling overseas. Unable to leave  the house, they continued reach and inspire their market by creating 50  online courses in only 2 years, including digitizing their popular life  coach training programs and certifications. Today, they have served 300,000+ students from 195 countries.