Learn secrets to selling products and services through workshops, seminars and speeches. | taught by Joeel & Natalie Rivera

Your potential clients and customers need to know that what you offer will improve the quality of their life and they must trust that you are someone who can help solve their problems.

You may have heard that people tend to buy products and service from practitioners and brands they know, like and trust. But did you know that the most effective way to build a relationship with your future clients and customers is through offering educational workshops? By teaching what you know, you get to demonstrate your expertise, increase the value you offer, and build trust.

The Be a Client Magnet program provides a blueprint for creating and delivering effective, revenue-generating workshops.

Learn how to:

  • Expand your client base by reaching more people
  • Turn the process you use every day into teachable workshop material
  • Capitalize on your expertise and knowledge
  • Entice your audience to buy your products or services without being “salesy”

The Be a Client Magnet program provides video lessons taught by expert workshop facilitators Joeel & Natalie Rivera as well as detailed worksheets and templates to walk you through the process of developing your workshop.

Whether you’re a seasoned speaker or totally new to the idea of teaching what you know, this program provides proven, best-in-the-industry strategies that will give you the confidence to add workshops to your business as a powerful way to attract and retain clients.

All of our online courses are completely virtual! They consist of video instruction, with instructors Joeel and Natalie Rivera, as well as downloadable and printable PDF handouts and activities. Our courses are highly interactive and fun! Complete this program from anywhere in the world and at your own pace (and even in your pajamas if you want to!). 

Is this course for me?

  • Entrepreneurs looking for a new revenue stream
  • Practitioners or service providers looking to attract high quality clients
  • Speakers wanting to increase back-of-the-room sales discretely
  • Authors looking for ways to teach their passion and sell books
  • Experts or hobbiests wanting to share their passion/knowledge and get paid for it
  • Retirees looking for a way to capitalize on their unique and valueable career experience and knowledge

Course Syllabus

  • 1


    • Intro: What You Will Learn in This Program

    • Who We Are: Joeel A Rivera

    • Who We Are: Natalie Rivera

    • Why We Are Here

  • 2

    Teaching Your Expertise

    • Teaching Your Expertise

    • Teaching Your Expertise

    • Your Unique Personal Blueprint

    • Unique Personal Blueprint

    • Achieving Your Goals

    • Achieving Goals

    • Solving Client Problems

    • Solving Problems

  • 3

    Crafting Your Workshop

    • Workshop Introduction: Positioning Your Self

    • Workshop Introduction Template

    • Workshop Introduction: Positioning Your Audience

    • Workshop Introduction: Positioning the Workshop

    • Workshop Introduction: Positioning Your Offer

    • Body of Your Workshop: 5+ Main Point to Teach

    • Body of Workshop Template

  • 4

    Wrapping Things Up

    • Closing Steps

    • Workshop Closing Template

    • Sample Summary Sheet with Offer

    • Workshop Closing Part 1

    • Workshop Closing Part 2

    • Types of Workshops


Lead Instructors & Coaches

Joeel & Natalie Rivera

Joeel and Natalie Rivera are professional speakers, trainers, and coaches. Their mission is to provide tools that empower people to ignite their dreams,  unleash their potential and fulfill their purpose. Through their  company, Transformation Services, Inc., they provide digital content  publishing, online courses, and life coach training programs that act as  a catalyst for personal empowerment. Joeel  is a former psychology professor with a Master’s Degree in Counseling  and Education and is currently completing his dissertation for his Ph.D.  in Psychology, with an emphasis on happiness. Using the science of  psychology and human potential, they train leading edge entrepreneurs,  leaders, life coaches, and individuals how to master the power of their  mind and create their destiny.They  are serial entrepreneurs who challenge and inspire others to take their  power back through self-employment as INDIEpreneurs, (self-employed  freedom junkies). Between the two of them, they’ve started over a dozen  businesses, from photography to a non-profit teen coaching center, and  from an import business to a holistic virtual office. They  became INFOpreneurs in 2014 when they fully transitioned their print  magazine into digital format because they found they could reach an  exponential, worldwide market at a fraction of the time and cost. They  closed their physical offices and began converting their in-person  workshops and speeches into information products and online courses. Then, in 2015 they received a proverbial “kick in the pants” to go  “all-in” when Joeel fell ill after traveling overseas. Unable to leave  the house, they continued reach and inspire their market by creating 50  online courses in only 2 years, including digitizing their popular life  coach training programs and certifications. Today, they have served 300,000+ students from 195 countries.