Joint Venture Partnerships

Course description

Are you an entrepreneur or independent contractor who wants to expand your business but doesn’t have a marketing budget?   

Are you starting out with a small or nonexistent email list and no established audience and you don’t know how to reaching your target market?   

Do you feel like a best kept secret who just needs that right partnership to unlock your success?   

If so, joint ventures may be just what you need to gain  immediate, direct access to a large number of your ideal potential  clients or customers.  

Joint ventures are like mini-partnerships when 2 or more individuals  or businesses collaborate on a specific project, by pooling resources,  talents, time and energy. Ultimately, both partners work together in  some capacity for mutual benefit. They agree to share the rewards, as  well as any risks. Unlike a business partnership, joint ventures are  short term collaborative projects.    

Joint ventures expand your reach by accessing a pre-qualified audience.   

Collaboration gives you the opportunity to co-create new products or  services by collaborating with partners who bring different competencies  or expertise to the table.   

JV partnerships are the most effective marketing strategy, whether you’re just starting up or you’re ready to take your business to the next level, and here’s why:   

  • First of all, it’s free: In most cases, joint ventures don’t cost anything. Instead, you work together to generate sales and then split the profit.   
  • You don’t need an audience to start with: If you have a  huge following and a big email list, great! But if you don’t that’s  okay too because you can establish a mutually beneficial partnership  with someone else that will expose you to their audience, which helps  you build your list.   
  • It’s highly targeted marketing: You can  spend countless hours and money trying to identify and target your  specific market of ideal clients, or you can collaborate with someone  who already works directly with them—and get a warm introduction.   
  • You get to leverage their credibility: People  do business with people or companies they know, like and trust, and by  partnering with someone who promotes you to their established following  who loves them, you benefit from the good will and trust they’ve already  developed. The benefit is that this warm-contact leads to much higher  conversion rates than paid advertising.   
  • Plus, it’s scalable: You can work with as  many joint venture partners as you want—there are no limits! And, as you  increase experience with joint ventures, you’ll be able to reach higher  and higher into bigger, more established markets with more influential  partners.    

In this course you’ll learn everything you need to start doing joint ventures right away.  

  • Explore different types of joint ventures, such as referrals,  trading, affiliates, interviews, cross-promotions, presenting, and  co-creating new products or services.   
  • Learn best practices for networking to meet potential collaborators, including how to master your elevator pitch.   
  • Build relationships, gain credibility, and develop content through interviewing experts as well as getting booked as a guest on podcasts, YouTube channels, radio and webinars.   
  • Capitalize on the magic of leverage by having affiliates market your products for you, increasing your sales and freeing you to focus on doing what you love.   
  • Use proven strategies for approaching potential partners in a way that expresses the benefits of working with you and eases any resistance.   
  • Create a JV agreement and contract that sets  clear expectations for responsibilities, timeframes, money exchanges,  marketing, confidentiality, termination, and more.   

So, who are we?   

In over a decade in the life coaching field we have worked with tens  of thousands of people, and we also have 40,000 students from 170  countries.   

All of our programs are designed based on our experience in coaching,  social services, psychology, education and as entrepreneurs, as well my  Masters’ in Counseling and my almost completed Ph.D. in Psychology,  with a focus on happiness.   


Joeel & Natalie Rivera

Joeel & Natalie Rivera

Meet the Instructors

Joeel and Natalie Rivera are a dynamic duo, as a husband-and-wife team, partners in crime, and BFFs! They are freedom junkies and prolific content creators who have been coaching, speaking, writing, and teaching for more than a decade.

Joeel is a former psychology professor with a Master’s Degree in Counseling and Education and is currently completing his dissertation on eudaemonic happiness for his Ph.D. in Psychology. Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, life coaches, and individuals how to master the power of their mind and create their destiny.


Joeel & Natalie have started more than a dozen businesses, including (in chronological order) imports, photography, non-profit teen center, life coaching, t-shirts, magazine, book publishing, professional speaking, conferences and workshops, holistic virtual office center, online directory, life coach training, online course publishing AND MORE!

They’ve taken what they’ve learned through their successes and (most importantly) failures, and today they run a powerhouse education and publishing company.


JOEEL’S BEGINNINGS: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel’s name a meaning by helping others find their true path.

In 2009, he fulfilled his dream of opening a youth center in honor of his brother. Shortly thereafter, life called him a different direction and Natalie answered a Craigslist ad and took over his position of co-founder of this business.

NATALIE’S BEGINNINGS: After a decade of living a life that wasn’t authentically hers, and developing Chronic Fatigue Syndrome as a result, Natalie let go of everything and completely transformed. Through her journey to healing, she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired” from the rat race at 24, put herself through school as a freelance designer. Days before graduating college (finally) she answered an ad for a business partner running a non-profit teen center.

JOINING FORCES: While Joeel & Natalie met for only 30 minutes during this transition of ownership, two years later they reconnected and recognized how synchronistically the stars had aligned to bring them together. They joke of the irony of how they “starting the same business, just not at the same time” and they’ve been co-creating in life and business ever since.

JOINING THE INFORMATION AGE: Joeel & Natalie joined the information age and became INFOpreneurs in 2014 when they went “green” and transitioned their print magazine into digital format. They found they could reach an exponential, worldwide market at a fraction of the time and cost—and they were hooked! They closed their physical offices and began converting their in-person workshops and training programs into information products and online courses.

THE NIGHTMARE/BLESSING: Then, in 2015 they received a proverbial “kick in the pants” to go “all-in” to the online world when Joeel fell ill after traveling overseas. Natalie became his full-time caretaker and their businesses crumbled down around them. They decided they never wanted to be in that situation again, so they dedicated themselves to converting their training, coaching and speaking programs into online courses that would outlive them. Their new business model is based on investing in “the new real estate”, which is creating passive income through building a portfolio of educational content.

Today they have 300,000+ students from 195 countries. They are passionate about sharing their story and inspiring entrepreneurs to monetize their passion and knowledge in this new digital education economy.

Course Contents

17 Videos

14 PDFs